180. Which Of The Following Would Be A Good Landing Page For The Keyword 'Valentine's Dark Chocolate?'
A. A Page Within The Site Selling Dark And White Chocolates Only
B. The Site's Homepage
C. A Page Within The Site Selling Specially-Themed Valentine's Day Dark Chocolates Only
D. A Page Within The Site Selling The Best Deal On Cheap Christmas Chocolates
Correct}{A Page Within The Site Selling Specially-Themed Valentine's Day Dark Chocolates Only
181. Creating Highly Specific Ad Groups Allows You To______.
A. Create Ads That Most Accurately Promote What You're Selling
B. Create Large Keyword Lists Composed Of General Keywords
C. Link Your Ads To Your Homepage Instead Of A More Targeted Page
D. Target The Right Languages And Locations
Correct}{Create Ads That Most Accurately Promote What You’re Selling
182. If You Include Identical Keywords Within The Same Account,______.
A. They Will Compete With Each Other, And The Better-Performing Keyword Will Trigger Your Ad
B. They Will Both Be Eligible To Show Ads On The Same Keyword Query
C. The Keyword Which Was Entered Into Your Ad words Account First Will Always Show The Ad
D. Neither Keyword Will Be Eligible To Show Ads
Correct}{They Will Compete With Each Other, And The Better-Performing Keyword Will Trigger Your Ad
183. Which Of The Following Is Not An Effective Keyword Strategy?
A. Select The Broadest Keywords Related To Your Product To Capture The Most Traffic
B. Choose Two- Or Three-Word Keyword Phrases
C. Include Singular And Plural Keyword Variations
D. Choose Specific Keywords That Relate To Your Business, Ad Group, And Landing Page
Correct}{Select The Broadest Keywords Related To Your Product To Capture The Most Traffic
184. Which Of The Following Unique Keyword Urls Would Be The Most Relevant For The Keyword Query, 'Lawnmowers?
A. Www.Sample-Advertiser.Com/Lawn-And-Garden/Lawnmowers
B. Www.Sample-Advertiser.Com/Lawn-And-Garden
C. Www.Sample-Advertiser.Com
D. Www.Sample-Advertiser.Com/Lawn-And-Garden/Weedwackers
Correct}{Www.Sample-Advertiser.Com/Lawn-And-Garden/Lawnmowers
185. For Site-Targeted Campaigns, It Is Possible To Target Only Specific Sections Of A Website.
A. True
B. False
Correct}{True
186. Advertisers Should Use Only One Text Ad Per Ad Group In Order To Maintain Consistency.
A. True
B. False
Correct}{False
187. Which Of The Following Advertisers Would Be A Good Candidate For Ad Scheduling?
A. A Pizza Delivery Company That Is Only Open From 5 P.M. To 1 A.M.Daily.
B. A Clothing Company That Processes All Orders Online.
C. A Law Firm That Acquires Its Leads Via A Contact-Us Form On ItsWebsite.
D. A Spanish Language Book Publisher That Only Ships To Latin America.
Correct}{A Pizza Delivery Company That Is Only Open From 5 P.M. To 1 A.M.Daily.
188. Which Ad words Ad Serving Option Will Show Your Higher Performing Ad More Often?
A. Optimize
B. Standard
C. Rotate
D. Accelerated
Correct}{Optimize
189. The Advanced Mode Of Ad Scheduling Allows You To______.
A. Automatically Raise Or Lower Your Bids During Certain Time Periods
B. Change Your Scheduling Options On A Keyword By Keyword Basis
C. Set A Content Network-Only Schedule For Your Campaign
D. Automatically Adjust Your Daily Budget On Certain Days
Correct}{Automatically Raise Or Lower Your Bids During Certain Time Periods
190. The Ad words Definition Of Increasing Traffic Means Increasing The Number Of Times An Ad Is Seen.
A. True
B. False
Correct}{False
191. The More_______ A Keyword, The More Potential Traffic It Has.
A. Specific
B. Unprofitable
C. Irrelevant
D. General
E. Exact
Correct}{General
192. Which Three Of The Following Can Be Done To Increase Traffic? (Select 3)
A. Add New Or Unused Keywords
B. Create Keywords For Unadvertised Products
C. Delete All Poorly Performing Keywords
D. Raising Your Maximum CPC
Correct}{Add New Or Unused Keywords And Create Keywords For Unadvertised Products And Raising Your Maximum CPC
193. The Plural And Singular Form Of The Same Keyword______.
A. Can Perform Very Differently, And In Some Cases, Should Have
B. Different CpcsTypically Perform The Same, And Should Usually Have The Same CPC
C. Usually Produce The Same ROI
D. Are Redundant; The Singular Form Of The Keyword Is Sufficient For All Traffic
Correct}{Can Perform Very Differently, And In Some Cases, Should Have Different Cpcs
194. Which Three Of The Following Changes To Your Campaign Settings Can Increase Traffic? (Select 3)
A. Opting To Show Your Ads On Our Content Network
B. Opting To Show Your Ads On Our Search Network
C. Increasing Your Daily Budget
D. Targeting One Local Region
Correct}{Opting To Show Your Ads On Our Content Network And Opting To Show Your Ads On Our Search Network And Increasing Your Daily Budget
195. In General, Including The Price Of A Product In The Ad Text Improves Conversion Rate.
A. True
B. False
Correct}{True
196. For A Website Selling Books, Which Is Not An Effective Negative Keyword?
A. Free
B. Phone
C. Buy
D. Yellow
E. Club
Correct}{Buy
197. Which Two Of The Following Should You Consider When Deciding Whether To Include Pricing In Your Ad Text? (Select 2)
A. Your Average Ad Position Over Your Competitors'
B. Your Price Compared To Your Competitors'
C. Whether Competitors Use Pricing In Their Ad Text
D. Your CTR Of Keywords With Prices
Correct. : Your Price Compared To Your Competitors' And Whether Competitors Use Pricing In Their Ad Text
198. An Advertiser Should Immediately Delete A Keyword With A Lower CPC Than Value Per Click.
A. True
B. False
Correct}{False
199. An Advertiser Should Always Increase The CPC Of A Keyword With A Positive Profit Margin.
A. True
B. False
Correct}{False
200. For Keywords That Provide A Strong ROI, You Should______.
A. Reduce The Budget For The Ad Group
B. Create Image Ads
C. Decrease The CPC
D. Increase The CPC
Correct}{Increase The CPC
201. If You Have 9 Clicks On A Keyword And The Value Per Click Is US$0, You Should______.
A. Reduce The CPC For The Keyword
B. Increase The CPC For The Keyword
C. Wait Until More Clicks Accrue Before Deciding What To Do With That Particular Keyword
D. Delete The Keyword
Correct}{Wait Until More Clicks Accrue Before Deciding What To Do With That Particular Keyword
202. After Adjusting The Maximum CPC For A Keyword,______ To See Whether The Action Has Been Successful.
A. Wait No More Than 24 Hours
B. Wait At Least 24 Hours
C. Wait At Least A Week
D. Wait One Billing Period
Correct}{Wait At Least 24 Hours
203. If The Keyword Tool Offers Irrelevant Variations, You Should_________.
A. Add Those Variations As Exact Matches
B. Add Those Variations As Negative Keywords
C. Add Those Variations To The Master Keyword List
D. Check Traffic Estimates For Those Variations
Correct}{Add Those Variations As Negative Keywords
204. When Selecting Keywords From The Keyword Tool, Look For Terms_________.
A. With High Volume
B. With Significant Advertiser Competition
C. That Are Highly Relevant To Your Product/Service
Correct}{That Are Highly Relevant To Your Product/Service
205. What Are Three Uses For The Keyword Tool? (Select 3)
A. To Determine Why Your Ad Isn't Appearing For A Specific Keyword
B. To Find New Keywords
C. To Estimate Traffic For Existing Keywords
D. To See Expanded Matches That May Trigger Your Ads
Correct}{To Find New Keywords And To Estimate Traffic For Existing Keywords And To See Expanded Matches That May Trigger Your Ads
206. Keywords Generated By The Keyword Tool Have Already Been Reviewed, And Therefore Will Not Be Disapproved By Adwords Specialists.
A. True
B. False
Correct}{False
207. What Is The Purpose Of The 'Site-Related Keywords' Tab?
A. To Display Related Content Sites Where Your Ad May Appear
B. To Generate Additional Keywords Based On The Content Of A Webpage
C. To Display Keywords That Advertisers Should Include On Their Websites
Correct}{To Generate Additional Keywords Based On The Content Of A Webpage
208. What Three Actions Can You Take After Adding Keywords To Your Master List? (Select 3)
A. Estimate Their Potential Traffic
B. Add Them To Your Ad Group
C. Select Which Campaign You'd Like To Add Them To
D. Download Them As A .Csv (Spreadsheet) File
Correct}{Estimate Their Potential Traffic And Add Them To Your Ad Group And Download Them As A .Csv (Spreadsheet) File
209. The Site Exclusion Tool Allows You To Exclude Sites From Google's Search Network.
A. True
B. False
Correct}{False
210. Site Exclusion Is Applied At What Level?
A. Account
B. Ad Group
C. Keyword
D. Campaign
Correct}{Campaign
211. Which Link Will Take You To The Site Exclusion Tool?
A. Edit Campaign Settings
B. Tools
C. Site Targeted
D. Conversion Tracking
Correct}{Tools
212. The Traffic Estimator Tool Can Be Used To Perform Which Of The Three Following Functions? (Select 3)
A. View What Other Advertisers Have Bid For The Same Keywords You Have Selected
B. View The Expected Clicks And Impressions For The Keyword That You Have Selected
C. View Related Keywords That Are Likely To Bring You Additional Targeted Leads
DView The Expected Cost Per Day That You Will Accrue From Clicks On Your Ads
E. View The Expected Average Cost-Per-Click Of The Keywords That You Have Selected
Correct. : View The Expected Clicks And Impressions For The Keyword That You Have Selected And View The Expected Cost Per Day That You Will
Accrue From Clicks On Your Ads And View The Expected Average Cost-Per-Click Of The Keywords That You Have Selected
213. The Suggested Maximum Cost-Per-Click Provided By Google Should Allow Your Ad To Show In The Top Position At Least______ Of The Time.
A. 10%
B. 50%
C. 85%
D. 99%
Correct}{85%
214. How Should Keywords And Keyword Phrases Be Entered In The Traffic Estimator's 'Keyword' Field?
A. Separated By Brackets
B. Separated By Semicolons
C. Separated By Commas
D. One Per Line
Correct}{One Per Line
215. Which Of The Factors Listed Below Will NOT Affect The Values That The Traffic Estimator Provides?
A. The Number Of Ad Copies You Are Running In The Ad Group
B. The Keywords You Select, Including The Matching Option Of Each Keyword
C. The Language And Location Targeting Preferences Of The Campaign
D. The Maximum Cost-Per-Click You Set For Each Keyword
Correct}{The Number Of Ad Copies You Are Running In The Ad Group
216. The My Change History Tool Will Display Changes Such As:
A. Daily Budget Adjustments.
B. Ad Approval Or Disapproval By Ad words Specialists.
C. Maximum Cost-Per-Click (CPC) Adjustments Made By The Budget Optimizer(TM).
Correct}{Daily Budget Adjustments.
217. If Multiple Users With Different Logins Manage Your Account, You Can Use The My Change History Tool To See Who Made Certain Changes.
A. True
B. False
Correct}{True
218. The My Change History Tool Displays Changes You've Made To Your Account In The Last___________.
A. Three Days
B. Three Weeks
C. Three Months
D. Three Years
Correct}{Three Months
219. The Ads Diagnostic Tool Allows You To______.
A. Find Out Why Your Ads Have Been Disapproved
B. Determine Why A Particular Keyword May Not Be Triggering Ads To Appear On Google
C. View Changes You've Made To Your Ad Group In The Last Three Months
D. Analyze Your Ad Placement On The Google Content Network
Correct}{Determine Why A Particular Keyword May Not Be Triggering Ads To Appear On Google
220. The Ads Diagnostic Tool Can Be Accessed In______ Places In Your Account.
A. 1
B. 2
C. 5
D. 0
Correct}{2
221. The Ads Diagnostic Tool Quick Summary Presents The Most Comprehensive Analysis Available In Your Account.
A. True
B. False
Correct}{False
222. If You Are Unable To Find Your Ad On Google, The First Step You Should Take Is To______.
A. Raise Your Daily Budget Until You See Your Ad
B. Contact Google Client Service To Troubleshoot The Issue
C. Add Extremely Broad Keywords To Your Account To Increase Your Possible Traffic
D. Use The Ads Diagnostic Tool Within Your Account To Troubleshoot The Issue
Correct}{Use The Ads Diagnostic Tool Within Your Account To Troubleshoot The Issue
223. The Ads Diagnostic Tool Reports Data For Your Ad's Placement On The Google Content Network.
A. True
B. False
Correct}{False
224. On The Ad Group Details Page, You Can Access The Ads Diagnostic Tool Quick Summary By______.
A. Clicking On Any One Of Your Keywords
B. Pointing Your Mouse At The Headline Of The Ad Text In Question
C. Pointing Your Mouse At The Magnifying Glass Icon Next To Any Keyword In Your Ad Group
D. Clicking Into The Tools Page Of Your Account
Correct}{Pointing Your Mouse At The Magnifying Glass Icon Next To Any Keyword In Your Ad Group
225. The Ad words Editor Offers Which of the Following as a Benefit?
A. A Certain Quota Of Changes Allowed For Any Given Month.
B. The Ability To Bypass Review Of Ads By An Editorial Specialist.
C. Upload Ads Without Submitting An Exception Request
D. Ability To Edit Multiple Accounts At Any Time.
Correct}{Ability To Edit Multiple Accounts At Any Time.
226. Ad words Editor Is_________.
A. A Desktop Application You Can Download For A One-Time Fee.
B. A Downloadable Desktop Application Designed To Make Large Changes To Your Account.
C. A Program You Can Download For Free And Only Use When Online.
D. A Program You Can Download And Use Only For Large Adwords Accounts.
Correct}{A Downloadable Desktop Application Designed To Make Large Changes To Your Account.
227. There Are Two Panels In The Interface. They Are:
A. Data View, Editorial View
B. Editorial View, Edit Panel
C. Data View, Edit Panel
D. Data Panel, Data View
Correct}{Data View, Edit Panel
228. You Can Create A Campaign Without Posting It To Your Account.
A. True
B. False
Correct}{True
229. When Choosing The Option That Allows You To Input A Column With Campaign Names:
A. You Can Import A Saved File Into This Field
B. You Must Include Maximum CPC And Status
C. You Can Copy And Paste Directly From An Excel Spreadsheet
Correct}{You Can Copy And Paste Directly From An Excel Spreadsheet
230. The Pushpin Symbol Appears When:
A. A Change Has Been Made In Ad words Editor
B. An Item Has Been Added
C. There Is A Potential Policy Violation
D. A Comment Has Been Added
Correct}{A Comment Has Been Added
231. The Keyword Grouper Regroups Keywords From One Ad Group Into More Granular Ad Groups.
A. True
B. False
Correct}{True
232. You Do Not Need Ad words Editor To View A File That Has Been Exported To CSV.
A. True
B. False
Correct}{True
233. When A File Is Shared:
A. Unposted Local Changes Will Be Marked In Green
B. Unposted Local Changes Will Be Marked In Purple
C. Proposed Changes Will Be Marked In Purple
Correct}{Unposted Local Changes Will Be Marked In Purple
234. Google Allows Two Or More Of Your Clients To Advertise Using The Same Keyword, Provided They Have Separate Accounts.
A. True
B. False
Correct}{True
235. Which Three Tasks Can You Do While Logged In To Your My Client Center Account? (Select 3)
A. Run A Keyword Report For A Linked Account
B. Edit The Billing Preferences For A Linked Account
C. View Recent Charges For A Linked Account
D. Modify The Daily Budget For A Campaign In A Linked Account
Correct}{Run A Keyword Report For A Linked Account And View Recent Charges For A Linked Account And Modify The Daily Budget For A Campaign In A Linked Account
236. What Is The Quickest Way To Edit A Client's Billing, Login, And Password Information?
A. Logging In To The Client's Account
B. Contacting A Google CSR
C. Emailing The Client
D. Changing The Login Information
Correct}{Logging In To The Client's Account
237. Which Three Of The Following Are Displayed In The Dashboard Report? (Select 3)
A. Start And End Date
B. Budget
C. Account Description
D. Average Ad Position
Correct}{Start And End Date And Budget And Account Description
238. Google Ad words Is Highly Effective Because___________.
A. You Pay For Clicks On Your Ad Only When Visitors Purchase Something On Your Website
B. Your Ads Reach Users At The Moment That They Are Interested In Your Product Or Service
C. Your Ads Appear To The Same Users Many Times Throughout The Day
Correct}{Your Ads Reach Users At The Moment That They Are Interested In Your Product Or Service
239. How stuff works And The New York Times Are Examples Of______.
A. Google Properties
B. Google Resellers
C. Content Publishers
D. Content Blogs
Correct}{Content Publishers
240. Ad words Is A Particularly Effective Marketing Tool For Which Of The Three Following Objectives? (Select 3)
A. Generating Leads Or Sign-Ups On Your Website
B. Cornering Your Market So Potential Customers Will Not See The Ads Of Your Competitors
C. Generating Sales Or Conversions Of Particular Products
D. Brand Marketing Or Brand Awareness
Correct}{Generating Leads Or Sign-Ups On Your Website And Generating Sales Or Conversions Of Particular Products And Brand Marketing Or Brand Awareness
241. When Does An Advertiser Pay For Advertising On Google?
A. After The Advertiser's Ad Appears On Google
B. When A User Clicks On The Advertiser's Ad
C. When A User Completes A Purchase After Viewing The Advertiser's
D. Ad On GoogleWhen An Advertiser Begins Receiving A Positive ROI
Correct}{When A User Clicks On The Advertiser's Ad
242. What Is The Missing Step In The Process Of Creating An Effective Advertising Campaign?
a. Create Relevant Keywords And Ads Grouped By Goals
b.__________________________________
c. Use Reporting Tools To Measure Results
d. Refine Campaigns; Keep What's Working
A. Review The Ads Of Your Competitors And Create Similar Ads
B. Test Multiple Ad Copies And Keyword Variations
C. Set A Maximum CPC That Ensures The Desired Position
D. Create Multiple Unique Ad Groups That Market The Same Product
Correct}{Test Multiple Ad Copies And Keyword Variations
243. If You Have A CPC Of US$2, You Will______ For A Click.
A. Always Pay Exactly US$2
B. Sometimes Pay More Than US$2
C. Pay Up To US$2
D. Pay An Average Of US$2 Over The Course Of A Billing Period
Correct}{Pay Up To US$2
244. Once An Ad Campaign Is Created,______.
A. It Should Be Monitored And Continuously Modified For Best Results
B. It Should Be Left Alone
C. Google Technology Will Optimize Accounts Automatically For You
D. It Should Be Monitored Only For Invalid Clicks
Correct}{It Should Be Monitored And Continuously Modified For Best Results
245. Which Of The Answer Choices Provided Is The Best Next Step In The Client Start-Up Process?
a. Define Marketing Objectives, Metrics, And Budget
b. Deliver Proposal, Including Messaging & Budget Options
c.___________
d. Launch, Monitor, & Modify Campaigns To Meet Objectives
e. Share Reports And Refine
A. Set CPC's And Daily Budget
B. Establish Billing And Payment Method
C. Client Approval And Sign-Off
Correct}{Client Approval And Sign-Off
246. Approximately What Percentage Of Internet Users Use Google As Their Primary Search Engine?
A. About 30%
B. About 40%
C. About 50%
D. About 60%
Correct}{About 50%
247. What Are Three Important Benefits Of Google Ad words? (Select 3)
A. Guaranteed Number Of Clicks For A Price You Set
B. Relevant, Real-Time, And Extensive Ad Distribution Measurable Results
C. Distribute Ads On All Of The Largest Web Properties, Including MSN And Yahoo!
D. Total Control Of Spending And Ad Targeting
Correct}{Relevant, Real-Time, And Extensive Ad Distribution And Measurable Results And Total Control Of Spending And Ad Targeting
248. API Stands For__________.
A. Application Programming Interface
B. Account Performance Indicator
C. Ad Positioning Interface
D. Ad Program Installation
Correct}{Application Programming Interface
249. Which Type Of Advertiser Would Benefit The Most From The Ad words API?
A. A New Advertiser Who Is Just Learning About The Ad words Program
B. An Advertiser With Multiple Ad words Campaigns
C. An Advertiser With Basic HTML Knowledge
D. An Online Marketing Agency With Multiple Clients
Correct}{An Online Marketing Agency With Multiple Clients
250. The Ad words API Is A Good Substitute For________.
A. Screen scraping
B. Conversion Tracking
C. My Client Center Accounts
Correct}{Screen scraping
251. To Access The Ad words API, Advertisers Must________.
A. Manage 10 Or More Ad words Accounts
B. Spend At Least $5000/Month With Ad words
C. Have A My Client Center Account
Correct}{Have A My Client Center Account
252. What Is The Developer Token?
A. An Action Taken Upon Your Ad words Account
B. A Combination Of Letters And/Or Numbers That Identify Your Ad words API Activity
C. An Ad words Account That Allows You To Manage Multiple Clients
D. A Piece Of Code That Allows Advertisers To Use The Google Logo
Correct}{A Combination Of Letters And/Or Numbers That Identify Your Ad words API Activity
253. The API Operations Quota Is Determined By Which Factors?
A. The Length Of Time As An Ad words Advertiser
B. The Total Account Spend
C. The Average Number Of Operations Performed Each Day
D. The Number Of Clients Managed
Correct}{The Total Account Spend And The Number Of Clients Managed
254. What Happens To An Ad words Account When An Advertiser Signs Up For The Google Ad words API?
A. The Advertiser Is No Longer Able To Log In Through Http://Adwords.Google.Com
B. The Account Contains Additional Statistics Regarding Campaign Performance
C. The Account Contains Fewer Statistics Regarding Campaign Performance
D. The Account Remains The Same As Before
Correct}{The Account Remains The Same As Before
255. True Or False: Updating The Individual Bids On 1,000 Keywords Would Equate To 1,000 Operations.
A. True
B. False
Correct}{True
256. Which API Web Service Allows Advertisers To Change Their Daily Budget?
A. Campaignservice
B. Adgroupservice
C. Accountservice
D. Infoservice
Correct}{Campaignservice
257. Which API Service Should Advertisers Use To Create New Ads?
A. Keyword service
B. Account service
C. Creative service
D. Info service
Correct}{Creative service
258. The Campaign service, Ad group service, Keyword service, And Creative service Are Collectively Known As_______.
A. Batch Operations
B. Account Services
C. Data Services
Correct}{Data Services
259. If you experience high cost per clicks than necessary you need to widen your market for your ideal audience or user.
A. True
B. False
Correct}{False
260. Google Analytics is a great way to track how your ads are doing.
A. True
B. False
Correct}{ True
261. There is no way to know there is a mouse-over on your image when using the display network.
A. True
B. False
Correct}{ False
262. When using the Display network use a wide variety of templates to see which works best.
A. True
B. False
Correct}{ True
263. You should use transparent PNG format images whenever possible since it can greatly improve the aesthetics and unique look of your ad.
A. True
B. False
Correct}{ True
264. Display ads compete alongside text ads in the ad auction and cost more per click than do the text ads.
A. True
B. False
Correct}{ False
265. One of the key benefits of the Display Ad Builder is the freedom to easily and quickly customize how your ad looks and feels.
A. True
B. False
Correct}{ True
266. Mobile phone users typically use more keywords than desktop users.
A. True
B. False
Correct}{ False
267. Using negative keywords or exclusions can prevent your ad from showing up along side content that may not fit your marketing goals.
A. True
B. False
Correct}{ True
268. To ensure that your mobile can display an ad use the following mobile mark up language:
A. wml (WAP 1.x)
B. xhtml (WAP 2.0)
C. chtml (imode, etc.)
D. PDA-compliant html
E. All of the above
Correct}{ All of the above
269. Image ads should clearly an accurately reflect your site and emphasize unique benefits of your product or service.
A. True
B. False
Correct}{ True
270. Once one of your ads reaches a good ROI then there is no need to test anymore ads.
A. True
B. False
Correct}{ False
271. Some of the best practices for text ads include which of the following:
A. Choose the best destination URL
B. Test just one ad
C. Test multiple ads
D. Use an accurate display URL
E. Monitor your ads performance
Correct}{ Choose the best destination URL and Test multiple ads and Use an accurate display URL and Monitor your ads performance
272. Which of the following are tips to create compelling text ads?
A. Create plain complex text
B. Include prices and promotions
C. Use a strong call to action
D. Include one of your keywords in your ad text
E. Create Simple, enticing ads.
Correct}{ Include prices and promotions and Include one of your keywords in your ad text and Create Simple, enticing ads. And Use a strong call to action
273. Guns and Swords are determined under the content policies.
A. True
B. False
Correct}{ True
274. You are allowed to advertise for AK-47s
A. True
B. False
Correct}{ False
275. You are allowed to advertise for swords.
A. True
B. False
Correct}{ True
276. Editorial and Format refers to which of the following?
A. The first three lines in the Ad
B. Character Limits
C. Special Discounts and offers must be within 2 clicks of your ads landing page.
D. You can only have one exclamation point
E. All of the above
Correct}{ All of the above
277. Adwords text policy falls into three categories:
(Choose the correct three)
A. Editorial and format
B. Word press format
C. Content
D. Link
E. anchor edits
Correct}{ Editorial and format and Content and Link
278. Disapproved Google Ads that are not in compliance will usually run for 3 days.
A. True
B. False
Correct}{ False
279. iPhones and Driods are not capable of displaying regular size ads.
A. True
B. False
Correct}{ False
280. To fit on the small mobile screen, mobile ads are smaller than their desktop counterparts
A. True
B. False
Correct}{ True
281. Rich media ads include
A. zoomfly
B. video ads
C. Flash animated ads
D. ads that mix text and animated content
E. overture
Correct}{ video ads and Flash animated ads and ads that mix text and animated content
282. Mobile ads must lead to a mobile website.
A. True
B. False
Correct}{ True
283. IPhones and other mobile devices with full Internet browsers are eligible for standard display ads
A. True
B. False
Correct}{ True
284. Click-to-call phone numbers to enable users to connect with your business by phone directly from your ad.
A. True
B. False
Correct}{ True
285. Client managers can do the following:
A. Update campaigns
B. Manage account tasks for clients
C. Change your password
D. View billing summary information.
E. Delete your account
Correct}{ Update campaigns and Manage account tasks for clients and View billing summary information
286.Client managers can see your credit card information and increase your daily budget.
A. True
B. False
Correct}{ False
287. Once you make a link to an MCC account then the MCC can access your account and you can access his.
A. True
B. False
Correct}{ False
288. An API is a *.
A. ACME Private Investigator
B. Application Programming Interface
C. Application Per Increment
D. Adword Per Increment
E. Adword Persons Investment
Correct}{ Application Programming Interface
289. Once you give someone access to manage your account then only that person will have access to your account and you must use the MCC client log in.
A. True
B. False
Correct}{ False
290. Once you link to someones MCC then you must contact them to remove the link.
A. True
B. False
Correct}{ False
291. An individual is permitted to have multiple Google Adwords accounts, but you will be charged an activation fee for both. Having an MCC for multiple accounts is optional.
A. True
B. False
Correct}{ False
292. Google adwords will let your ads run for 1 day before you enter billing information.
A. True
B. False
Correct}{ False
293. Once an administration privilege is given to another user then they can help edit the original owners sign-in information.
A. True
B. False
Correct}{ False
294. Adwords Account has several levels of account access that include the following:
A. Chosen One
B. Administrative
C. Guest-Only
D. Standard
E. Read-Only
F. Email-Only
Correct}{ Administrative and Standard and Read-Only and Email-Only
295. How many characters can your actual link be?
A. 20
B. 35
C. 25
D. 15
E. 1024
Correct}{1024
296. How many characters can you Link description be?
A. 20
B. 35
C. 25
D. 15
E. 1024
Correct}{35
297. How many characters can you second description line be?
A. 20
B. 35
C. 25
D. 15
E. 1024
Correct}{35
298. How many characters can you first description line be?
A. 20
B. 35
C. 25
D. 15
E. 1024
Correct}{35
299. How many Characters can you title be?
A. 20
B. 35
C. 25
D. 15
E. 1024
Correct}{25
300.* is called a completion of action.
A. Finished
B. Conversion
C. Converse
D. Conman
E. Done
Correct}{ Conversion
301. Branding raises? (CHECK 2)
A. Questions
B. Awareness
C. Visibility
D. ROI
E. Bids
Correct}{ Awareness AND Visibility
302. ROI is * ?
A. Retro Organization Inter process
B. Retro On Invitation
C. Realtor Only Investment
D. Return on Investment
E. Return on Invitation
Correct}{ Return on Investment
303. A * is the instance an ad appears on a page.
A. Appearance
B. Impression
C. Analog Announcement
D. Timing Ad group
E. Algorithm Instants
Correct}{ Impression
304. What is CPA?
A. Cost Per Acquisition
B. Cost Per Annual
C. Cost Pass Annual
D. Cost Per Amazon
E. Cost Per All
Correct}{ Cost Per Acquisition
305. What is CPM?
A. Cost Per Micro
B. Cost Per Million
C. Cost Per Max
D. Cost Per Thousand
E. Cost Per Macro
Correct}{ Cost Per Thousand
306. What is PPC?
A. Pay Per Clips
B. Passion Per Class
C. Pay Per Click
D. Pay per Class
E. Pass Per Click
Correct}{ Pay Per Click
307. The types of search results are:
A. ROI
B. Paid
C. Free
D. Organic
E. Natural
Correct}{ Paid and Free and Organic and Natural
308. What is SEM?
A. Search Engine Marketing
B. Search Ezine Marketing
C. Search Engine Maintenance
D. Search Engine Money
E. Sitemap Engine Maker
Correct}{ Search Engine Marketing
309. What is SEO?
A. Search Engine Organization
B. Severe Engine Organization
C. Search Engine Optimization
D. Search Engine Only
E. Search Ezine Optimizer
Correct}{ Search Engine Optimization
310. AdWords includes two automatic pricing discount features:
A. Smart Ads
B. Smart pricing
C. Smart discounter
D. AdWords discounter
E. Adwords genious
Correct}{ Smart pricing and AdWords discounter
311. You must spend a minimum of $10 to be eligible for Google Ads
A. True
B. False
Correct}{ False
312. A low quality score will give you low costs per click
A. True
B. False
Correct}{ False Feedback: a high Quality Score generally means that your ads will appear in a higher position and at a lower cost-per-click (CPC).
313.A low quality score will give you low costs per click
A. True
B. False
Correct}{ False
314. Placement targeting lets advertisers choose individual sites in the Google Display Network.
A. True
B. False
Correct}{ True
315. If you put a key word phrase [mighty ducks] in your adgroup then the following queries would be eligible to show up
A. mighty
B. ducks
C. mighty ducks
D. big mighty ducks crushing walrus
E. ducks mighty
Correct}{ mighty ducks
316. If you put a key word phrase "mighty ducks" in your adgroup then the following queries would be eligible to show up
A. mighty
B. ducks
C. mighty ducks
D. big mighty ducks crushing walrus
E. ducks mighty
Correct}{ mighty ducks and big mighty ducks crushing walrus
317. If you put a key word phrase mighty ducks in your adgroup then the following queries would be eligible to show up
A. mighty
B. ducks
C. mighty ducks
D. big mighty ducks crushing walrus
E. ducks mighty
Correct}{ mighty and ducks and mighty ducks and big mighty ducks crushing walrus and ducks mighty
318. What are the two ways Adwords can trigger your ads to appear?
A. Location
B. Keywords
C. Adgroups
D. Placement
E. Specification
Correct}{ Keywords and Placement
319. It possible to target a Spanish speaking market in California?
A. True
B. False
Correct}{ True
320. When are you Google Ads eligible to appear?
A. After you pass your Google Quality Score
B. After you activate your account and show you are certified
C. After your campaign is set up and your account is activated
D. After you say your prayers and eat your vegetables
E. Once your keywords pass a quality check, your payment is approved and Google clears your certification credentials
Correct}{ After your campaign is set up and your account is activated
321. How does Google display ads to relevant audiences?
A. Key words based advertisement
B. ROI
C. Reach
D. All of the above
Correct}{ Key words based advertisement
322. You should try to incorporate a strong call to action
A. True
B. False
Correct}{ True
323. Your ads should be simple and enticing.
A. True
B. False
Correct}{ True
324. Your ads should be plain and large in range
A. True
B. False
Correct}{ False
325. If your Campaign is about organic Coffee beans then select the best set of keywords: (CHOOSE 3)
A. Natural Coffee beans
B. Organic Coffee beans
C. Coffee
D. Decaf Organic Coffee beans
Correct}{ Natural Coffee beans and Organic Coffee beans and Decaf Organic Coffee beans
326. Your Ads should do the following:
A. Be obvious to visitors that you are all about the ROI
B. Clearly represent your site
C. Should always target Florida
D. Emphasize the unique benefits
Correct}{ Clearly represent your site and Emphasize the unique benefits
327. The ads diagnostic tool can be found under the * tab.
A. Home
B. Campaign
C. Reporting and Tools
D. Billing
E. My Account
Correct}{ Reporting and Tools
328. Once an adgroup or campaign is established the name can not be changed.
A. True
B. False
Correct}{ False
329. A green dot next to the adgroup indicates that they are paused.
A. True
B. False
Correct}{ False
330. You can search all the data by the bolded column header.
A. True
B. False
Correct}{ True
331. The Ad Groups tab under the Campaign tab will show ALL of the adgroups
A. True
B. False
Correct}{ True
332. Your Google ads can appear on an iphone.
A. True
B. False
Correct}{ True
333. The Optimize ad rotation setting can help you increase quality score by rotating in the higher performing ad.
A. True
B. False
Correct}{ True
334. Ad rotations have two settings:
A. rotate
B. promote
C. optimize
D. alert
Correct}{ rotate and optimize
335. The Campaign Settings tab controls the following
A. locations
B. languages
C. timezone
D. currency
E. networks
F. bidding
G. budget
H. ad scheduling
Correct}{ locations and languages and networks and bidding and budget and ad scheduling
336.If your campaign is utilizing all of its budget each day and your ROI is good then adjusting your budget would be a mistake.
A. True
B. False
Correct}{ False
337. You will still receive custom alerts on keywords when they are paused.
A. True
B. False
Correct}{ False
338. You should try to target the area that your product is offered.
A. True
B. False
Correct}{ True
339. Best practices for Adwords set up allows many different goals under one campaign.
A. True
B. False
Correct}{ False
340. The Google network consists of :
A. Google search
B. Google search partners
C. Overture Team Sites
D. Google display
Correct}{ Google search and Google search partners and Google display
341. Even after a campaign starts you can change your budget at anytime.
A. True
B. False
Correct}{ True
342. An MCC account can even show another MCC account.
A. True
B. False
Correct}{ True
343. The basic process in the Adwords editor is:
A. Download your Account
B. Download your MCC
C. Make your changes
D. Press the Easy Button
E. Upload your revised campaigns
Correct}{ Download your Account and Make your changes and Upload your revised campaigns
344. An API is a:
A. Analytical Programming Insertion
B. Application Programming Interface
C. All Programming Idiots
D. Allocation Proportionality Individualizer
E. Application Programming Insertion
Correct}{ Application Programming Interface
345. Several tools that help you manage other GoogleAd accounts are:
A. MCC- My client Center
B. Googlizer
C. API
D. Adwords Editor
E. Overture API
Correct}{ MCC- My client Center and API and Adwords Editor
346. This is a resource tab that helps you learn to budget better, increase traffic/sales, and acts as an advisor area.
A. Home
B. Keywords
C. Campaigns
D. Opportunities
E. Reporting and Tools
F. Billing
G. Cost Per Click
H. My Account
Correct}{ Opportunities
347. This is where you will spend most of your time.
A. Home
B. Keywords
C. Campaigns
D. Opportunities
E. Reporting and Tools
F. Billing
G. Cost Per Click
H. My Account
Correct}{ Campaigns
348. This tab controls your Account Snapshot
A. Home
B. Keywords
C. Campaigns
D. Opportunities
E. Reporting and Tools
F. Billing
G. Cost Per Click
H. My Account
Correct}{ Home
349. This tab controls your personal information in this tab.
A. Home
B. Keywords
C. Campaigns
D. Opportunities
E. Reporting and Tools
F. Billing
G. Cost Per Click
H. My Account
Correct}{ My Account
350. Enter and change your credit card details in this tab
A. Home
B. Keywords
C. Campaigns
D. Opportunities
E. Reporting and Tools
F. Billing
G. Cost Per Click
H. My Account
Correct}{ Billing
351. What are the main tabs you will find in Google Adwords
A. Home
B. Keywords
C. Campaigns
D. Opportunities
E. Reporting and Tools
F. Billing
G. Cost Per Click
H. My Account
Correct}{ Home and Campaigns and Opportunities and Reporting and Tools and Billing and My Account
352. Mobile image ads are only eligible to appear on the Mobile Display Network
A. True
B. False
Correct}{ True
353. Call-to-action phrases in your ad text can include the following:
A. get a free quote
B. register now
C. call now
Correct}{ get a free quote and register now and call now
354. You can target your Video ads to the following:
A. Google Search
B. Parter Search
C. Google Display Network
Correct}{ Google Display Network
355. Video placements can help you expand your brand reach across a large demographic of global users and help cross-promotional advertising campaigns.
A. True
B. False
Correct}{ True
356. * tool will help you build an image ad from one of our dozens of professionally designed templates.
A. Ad API
B. Ad Builder
C. Ad Buzz Generator
D. Buzz Builder
E. Image Buzz Builder
Correct}{ Ad Builder
357. An image ad description must meet the following criteria
A. Must not exceed 50 characters
B. Must not exceed 25 characters
C. Include an image description
D. Include the bitmap resolution
E. Include the campaign or ad group name
Correct}{ Must not exceed 50 characters and Include an image description and Include the campaign or ad group name
358. AdWords image ads are graphical ads that can be static (motionless) but does not yet include animation.
A. True
B. False
Correct}{ False
359. The AdWords system automatically rotates among the different ad variations and shows the better-performing variation more.
A. True
B. False
Correct}{ True
360. Text ads may appear on
A. Google
B. Search partners
C. Bing
D. Overture
E. Google Display Network
Correct}{ Google Display Network and Search partners and Google
361. Text ads are the most basic type of AdWords ad.
A. True
B. False
Correct}{ True