SEARCH ENGINE OPTIMIZATION
A process of improving web pages so that they have the ability to rank higher in Search Engine Results Pages (SERPs). It specifically reference Non-Paid SERP ranking.
Targeted:Keyword Phrases
Basic Elements:
On page Optimization
On site Optimization
Off site Optimization
OTHER TERMS USED TO DESCRIBE SEO
These are popular terms
1. Search Engine Marketing(SEM)
2. Search Engine Positioning (SEP)
3. Internet Marketing
4. Website Marketing
5. Website Promotion
LASTLY SEO IS HOT
Companies in a competitive keyword arena not addressing this issue may lose business and market share.
SEO – WHY
1. Reach : Almost 80% of internet users rely on search engines and directories to find the information they need.
2. Accessibility: SEO helps to ensure that a site is accessible to a search engine and improves the chances that the site will be found in top ranking.
3. User Friendly: SEO will make a site more user friendly when accomplished properly.
4. Location : It is common practice for internet users to not click through pages and pages of search results. So high rank is essential for directing more traffic towards the site and grabbing visible market share among potential customers.
BENEFITS OF SEO
1. Reduced Marketing Costs
2. Lowest cost form of Search Engines traffic, Cost may decrease over time.
3. Branding value
4. Long term growth in site visitors
5. Increased sale or leads
6. Provide high level of credibility.
7. Broad coverage on potentially every search engine world wide.
8. 60% Search Engine screen devoted to natural ranking.
9. Savvy searchers have higher regard for natural ranking (consider them editorial endorsement)
10. Broaden your market and target a wider coverage cost-effectively
11. Steady increase in search engine traffic with long term effect
12. Increase quality of search engine traffic
13. Improve business conversions and sales leads
14. Improved Revenue and ROI
15. Reduced Acquisition cost
SOME REASONS TO PERFORM – SEO
1. Major Search Engines attract more distinct visitors than almost any other websites.
2. 85% of all internet user sessions involve someone browsing a search engine.
3. Research has shown that users friendly ever go beyond the top 30 search engines ranking for a single search. It is estimated that the top 30 results receive over 90% of search traffic.
4. Consumers use search engines to locate and buy goods or to research many decision.
5. 68% of people using search engines use two or more words in their search strings.
6. People finding your site via Search Engines are more qualified targets for your products and service they search for what you offer.
HOW DO SEARCH ENGINE WORK
Crawler based Search Engines accomplish three basic tasks.
1. Crawling the internet.
2. Indexing content and links
3. Ranking of Algorithm
CRAWLING
1. Every crawler based search engines has its own spider (also called the crawler)
2. The spider visits a web page reads it to classify its contents and then follows links to others pages within the site.
3. Depending on the search engine and the sites content the spider returns to the site periodically to look for changes
4.Crawlers are software. Search Engines sends out and gather information. It crawls the links of http:// spider follow the crawler and takes snapshots, bring the information excluding stop words.
THE SEO PROCESSED/INTRODUCED
1. SEO process is not about tricking the search engines.
2. It is about understanding what elements search engines look for on a page to help determine the relevance of the page to a search term. By understanding what page elements the search engines take into consideration and making adjustments to better present your page. You can improve your rank for a search term.
3. There are a large variety of methods to perform SEO. Every step and process depends upon the niche and requirement of the website.
4. Basic formula of ROUX of the SEO process can be broken down to three parts.
A. On Page Optimization
B. On Site Optimization
C. Off Site Optimization

Analysis, Research and Consulting
1. Semantic Analysis 2. Keyword Analysis 3. Website Analysis 4. Position Monitoring 5. Competitive Analysis 6. Industry Analysis 7. Log File Analysis	8. Visitors Behaviors Analysis 9. Goal Assessment 10. Website Auditing 11. Analyzing Existing Promotional Activities 12. Consult on maximizing page conversions 13. Website code / Graphics analysis 14. Web Site Architecture Assessment
On-site SEO
1. Original and Attractive Title 2. Attractive Description 3. H1 / H2 tags 4. Image Alt Tags 5. Content Fixing 6. SEO Copywriting 7. Robots.txt 8. Sitemap.xml 9. Static Sitemap 10. Breadcrumb 11. xhtml/w3c Validation 12. Browser Compatibility 13. Page Size and Load Time 14. Canonical Issue Fixing	15. MOD Rewrite 16. Duplicate Content Fixing 17. Broken Link and 404 18. IP location 19. Spider Simulation 20. Google Analytics 21. Google Webmaster Central 22. Script Optimization 23. XML RSS Feeds 24. Spider Friendly Navigation 25. Source Code Optimization 26. Pod Casting 27. Search Engine Reputation Management (SERM)
Off-page SEO
1. SE Submission 2. Directory Submission 3. Article Submission 4. Blog Submission 5. Social Bookmarking 6. Video Submission 7. Software Submission 8. Googlebase Submission	9. Forum Posting 10. Contest Submission 11. Threeway Linking 12. Paid Links 13. Link Bait 14. E-book Submission 15. Press Release Submission 16. Reciprocal Link Building
Weekly and Monthly Reporting
1. Pre SEO Report 2. Report Summary 3. Daily Activity Report 4. Link Building Report 5. Link Popularity Report	6. Keyword Ranking Report 7. Traffic Report 8. Visitors Tracking Report 9. ROI Reports
PPC Campaigning Service
1. Keyword Analysis 2. Keyword Matching Strategies 3. Improving CTR 4. Improving Ad Position 5. Improving Quality Score	6. Landing Page Optimization 7. Roi Calculation 8. Budget Optimization 9. Ad Rotation
Additional Service
1. E-mail Campaign 2. Viral Marketing 3. Network Marketing	4. Google Optimization 5. Yahoo Optimization
Lists of SEARCH ENGINE
General search engines
Alexa Internet Ask.com (formerly Ask Jeeves) Exalead Gigablast	Google Live Search (formerlyMSN Search) Yahoo! Search
Metasearch engines
Brainboost Clusty Dogpile Excite HotBot Info.com Ixquick Krozilo	Mamma Metacrawler MetaLib Myriad Search SideStep Surfwax Turbo10 WebCrawler
Answer-based search engines
Answers.com AskMeNow AskWiki BrainBoost eHow	Lexxe Lycos iQ Windows Live QnA Yahoo! Answers
Google-based search engines
AOL Search CompuServeSearch MySpace Search	Netscape Ripple
Yahoo!-based search engines
AltaVista AlltheWeb Earthoid.com	GoodSearch Rectifi
Windows-Live-based search engines
A9.com Tafiti	Ms. Dewey
Ask.com-based search engines
Hakia (semantic search) iWon	Lycos
Job search engines
Bixee.com (India) CareerBuilder.com(USA) Craigslist (by city) Eluta.ca (Canada) Hotjobs.com (USA) Indeed.com (USA)	Monster.com (USA) Naukri.com(India) Recruit.net (International) SimplyHired.com(USA) TolMol.com(India)

What exactly is link popularity?

High link popularity contributes to a high search engine ranking. Link popularity and content are closely associated. Link popularity can be achieved through link campaigning (one-way, two-way and three-way link campaigning.) The idea behind the link popularity concept is very simple. The more other web sites link to your web site, the more important your site must be. Other sites wouldn't link to your site if there wasn't something interesting on your site or if your web site didn't contain any special content. So give more importance on unique and creative content.

Not all links are considered equal.

I have told you before that link campaigning can be done in three ways; i.e. one-way, two-way and three-way link campaigning. Among these three types of link achievements one-way link (popularly known as inbound link, incoming link or natural link) is the most valuable one. The rest follow accordingly. The page which gives you link should have a good rank, which will boost your webpage ranking, otherwise, there will negative impact on your webpage immediately.

Whenever you campaign for link, don’t forget to put your targeted keywords as anchor text. Some Common Sense Tips for link campaigning:

1. Try to get links from important web sites

2. Try to get link texts that contain your important keywords

3. Don’t use FFA or link farm pages

4. Don’t use services that promise lots of links within days

5. Focus on quality links, not on quantity

6. Try to get links from indexed pages

Can SEO companies guarantee rankings?

Some search engine optimization company offer guaranteed high rank with in stipulated period. If you find any SEO company claiming in this way, then just consider them as cheaters. No way, they can help you. Don’t think that it’s impossible, but doesn’t yield good results. There are only two techniques through which top ranking can be achieved. These are as follows:

1. PPC/CPC campaigning

2. Obscure keyword optimization

In PPC campaign the top result can be achieved, but until you pay for this service. The moment you stop paying, your website will be nowhere in the SERP. You can optimize your site by taking obscure keyword for which there is no one to search and to compete. Obviously when you type in that obscure keyword, your site will come on the top. But what will be the value in adopting this strategy, if you don’t boost your business? So those who claim this, just ignore there service. There is one way to get high search engine rankings and staying there is good web page content and playing by the rules.

How link popularity can help your search engine rankings

After proper search engine optimization of your website, if there is no development in search engine ranking, this is due to low link popularity. As we know the popular things are widely available. Search engines (like Google) give more significance to link popularity and to content, too. Link popularity refers to the total number of links that a search engine has found for your web page. The more web sites link to your web page, the higher the link popularity of your page.

Top 10 tips for high link popularity

Let’s revisit the link popularity section. Here I’m giving you TOP 10 strategies for link popularity. They are as follows:

1. Cross-link your sites

An easy way to improve your link popularity is to add a link from your own popular web site to a less popular site of your own.

However, it's very important that one site is not only a duplicate of the other and that both sites are related to each other. It is considered as cross-linking.

2. Give testimonials

Everyone has some favorite software tools and utilities. Contact the publishers or developers and explain why you like their software programs. Some of them will request a permission to display your testimonial on their web site, along with a link to your site.

You can also contact web sites that don't offer software programs but interesting articles. Just make sure that you really stand behind what you say as it can backfire to you if you recommend bad products.

3. Awards for you and other sites

You can submit your web site to sites who offer awards. If they reward you their award, then they'll probably link to your site. Just search Google for "awards directory your-keyword" (replace "your-keyword" with a keyword that is important to your business).

You can also offer an award for other web sites. Submit your awards page to the above-mentioned awards directories to make it popular. The web sites who receive your award will link back to your site.

4. Participate in newsgroups and discussion forums

When you post to newsgroups and discussion forums, add a signature file with a link to your web site.

An easy way to post messages in newsgroups is to create a Google account and to post via their web interface:http://groups.google.com

To find good discussion forums, just search Google for "forums directory your-keyword". For example, if you want to participate in a marketing forum, search Google for "forums directory marketing". This is a great medium of getting natural links.

5. Provide a link directory

Offer a link directory on your web site which links to quality web sites with a similar topic. Your visitors will appreciate such a resource and you'll provide incentive for other sites to link to your site.

You can add a "link to us" page to your web site on which you promise to add other complementary sites to your link directory if they link back to you first.

6. List your web site in the Yahoo directory

If you have a business web site, you might want to pay US$299 yearly to Yahoo to have your web site listed in the Yahoo directory. The Yahoo directory is independent from Yahoo's main search engine:
http://docs.yahoo.com/info/suggest/busexpress.html

If you have a non-business site, you can submit to Yahoo without paying: http://docs.yahoo.com/info/suggest/

7. List your web site in the Open Directory Project (ODP) directory

If your web site is listed in the popular directory ODP, then your web site will have a good base for the link popularity.

Rumor has it that Google starts crawling web sites with the web sites listed in the ODP directory. Best of all, you can add your web site to ODP without paying a fee.

8. List your web site in regional and industry-specific directories.

A link in regional and industry specific directories is good for your web site because your link will appear on a related page. Links from related pages are much better than links from unrelated pages.

9. Write articles for your audience

Write articles about the topics that your web site visitors are interested in. After a while, other web sites will link back to your articles.

You can also send your articles to syndicate web sites. They'll offer your articles to other web sites. Just make sure that your article contains a link to your web site so that other sites who publish your article will automatically link to you.

10. Get reciprocal links from complementary sites

Search the major search engines for your keywords. They will return many web sites that don't compete with your site, or which offer complementary things.

Visit their site and then write them an email message to request a link to your site. If you link back to them first, they'll be more likely to link to you.