UNDERSTAND SEO WORK & YOU JUST FOLLOW

I've been on my own trying to get my sites to high ranking in Major search engines like Google, Yahoo & MSN etc using organic search engine optimization techniques. These are some of my seo findings to make your life easy and get you started with instantaneous SEO analysis.

You will need to know how search engines work exactly. You need to understand search engine algorithms. How they list your site on first pages for specific keywords

I would recommend you to read digital point forums and other large webmaster forums like v7n or site point and learn from what you read. Participate in seo forums and ask questions.

I would recommend a book to start off with the basics. I read a book called Search Engine Optimization: An Hour a Day. It is a very basic book, but good in my opinion for getting your feet wet. SEO is a constantly changing environment so reading books alone will not keep you up to speed. You must try, try and try again if you really wish to get some decent results. Experience will be the best teacher. I hope this helps some.

Once you have a site ready I recommend that you submit your site to Google and MSN via their submission service.

Unique content is great, but content sites with good search engine ranking and automatic money coming in with Adsense, sell quickly. Spammy auto generated content is crap. It has no resale value and could lead you to permanent ban from search engines. Ok I just start some basic idea about SEO Work…..You just fallow…

What is Search Engine Optimization (SEO)?

Search Engine Optimization (SEO) is a process of refining your site so that it attains a ranking high enough to be seen by visitors using search engines. Search engines and Directories are one of the most cost effective ways to generate traffic when compared to purchasing links and advertising. Google and Yahoo form the most used search engines by the vast majority of surfers.

What are the Major Search Engines?
The major search engines in the order of importance are:

• Google
  
• Yahoo
  
• MSN
  
• Ask Jeeves
  
• AllTheWeb
  
• AltaVista & Much More...
  

LinkBuilding Overview:-

Promoting webs provides affordable and efficient link building. With this service we follow the best techniques and avoid the link development that will leave a negative effect on your site.

Today's major search engines monitor incoming links (link popularity) from other relevant and/or quality websites as a major role in determining who ranks above whom. Focusing on quality websites AND the proper use of anchor text within those one-way, incoming links have proven to be extremely effective in generating top rankings. Most businesses do that by making their website rank high on the Search Engine Results Page (SERP).

Link Popularity Building is one way of ensuring a high SERP ranking. As the name suggests, Link Building helps search engines detect a high level of popularity, ensuring better ranking. The logic behind it is rather simple: if your site is popular, it must be good (after all no one wants to link up with a poor site), and therefore, deserves better ranking. Although the major benefit of Link Building is to increase the rankings of a web page on Search Engines for different keywords, Link Building also helps enhance brand presence, increase direct traffic and help in deep indexing of a website.

Link Building Definition:-
“It's the online equivalent of word-of-mouth advertising. And just like its offline cousin, it's the most effective way to get new business. “

(Or)

“It’s a managerial process of identifying, analyzing, choosing and exploiting marketing opportunities to fulfill the company’s mission and objectives. “
This advertising mode is known as "Link building," and it involves getting other Web sites to link to your site. It's like one of your neighbors recommending a good plumber or handyman; it carries more weight than if a person just stumbled across your Web site.”

(OR)

Link Building is the process of enhancing the Link Popularity of a webpage by creating links to it from other websites, in order to increase Search Engine Ranking of that webpage.
Link Popularity is the main factor by which modern search engines rank the Web Pages. As such, a focused link building campaign must be at the core of the successful search engine optimization strategy.

Promoting Webs team of link building specialists are equipped to provide complete link building support that includes everything from Reciprocal / Non-Reciprocal Linking to Competition Back Link Evaluation and Link Building Campaigns .

Non Reciprocal Link Exchange Services:-

One-way links or Non reciprocal links are just what it says. You get a link without having to give a link back. One-way links When a person links his website to yours without asking for a link in return, then it is known as a One Way Link. These links are the best way to have inbound links without giving out or trading links from your site to outside sites, as they do not look like a reciprocal link exchange. These give the appearance of natural link building process and are the best way to increase the link popularity of the site by getting relevant links for the site. One-way links count a lot more than swapping links. There are two main advantages to non-reciprocal links as opposed to reciprocal links, the first is that these links will hold more weight, as they aren't reciprocated (the search engines can detect whether links are reciprocal) and the second advantage is that they don't have to be monitored as closely as reciprocal links.

How to Get Non-Reciprocal Links to Your Website and Improve Your Page Rank:

Directory Submission : submitting your website's link to directories is another way of getting backlinks.
Article Submission : Writing several articles and submitting them to article directories for publication is a great way to build one-way links. By including a link to your website in your articles resource box, you not only gain quality one-way links but also drive free targeted traffic to your site.
E-mail signatures : Start using E-mail signatures. They might not produce thousands of visitors, but are a great way to promote your site a bit without having to actually do anything.

Press Release : Press release is simply an announcement of an important event for your business. Just like article marketing, you can gain one-way links by writing a press release with a link pointing to your site and submitting it to other websites.

Reciprocal Link Exchange Services :-

Reciprocal link building process is reciprocal in nature, somewhat like a give and take deal and is therefore, also known as a Two-way link building process. In this process, when a website A gives a link to website B, then website B gives a link to website A, in return. Though, one way links are the great option for increasing link popularity of a site, Reciprocal links are a good option too, in terms of there low costs and effective and inexpensive services, yielding to economical results. If used in a balanced and systematic manner, Reciprocal link exchange can help in promoting your website, product, or services, effectively and efficiently. Increase your site's PageRank (PR) and Link Popularity by choosing from our Reciprocal Link Exchange or Only Incoming Link Building Campaigns. Boost your site's Google PageRank through a focused LinkBuilding program.

LinkBuilding Advantages

• Improves natural search engine rankings (also called organic search engine rankings)
  
• One of the best SEO techniques for flash websites
  
• Results in a high ROI in the long run
  
• Generates brand awareness and recognition
  
• No recurring PPC costs in cases of one-time fee links
  
• Cheap source of direct traffic
  

Another benefit that exists in increased PageRank (PR) (Value of importance give to webpage by Google on a scale of 0-10) value. We don't really consider that a benefit as a higher PR value is of no significance unless it directly contributes towards higher natural search engines rankings. Our research has shown that a lower PR webpage can rank better than higher PR webpage simply if it has quality inbound links.

What you should remember when building links:

Why would someone want to exchange a link with your site? It can be answered in two words:

QUALITY CONTENT. If your site has nothing new or important to present, why would someone want to link to it?
Links from websites related to your own topic or theme need to be obtained. If those in your own area think highly enough of your website to link to it, what does that say? Getting a link from a major directory or high ranking website can be more important than say 20 links from smaller sites (even in your own area). Again, if a big name player gives you a link, what does the little guy will think?

TIME--it will take time so one must be patient

Importance of Google in Link Building:
A Survey of Google's Page Rank Within the past few years, Google has become the far most utilized search engine worldwide. A decisive factor therefore was, besides high performance and ease of use, the superior quality of search results compared to other search engines. This quality of search results is substantially based on Page Rank, a sophisticated method to rank web documents.

The Page Rank Concept:
Page Rank is not simply based upon the total number of inbound links. The basic approach of Page Rank is that a document is in fact considered the more important the more other documents link to it, but those inbound links do not count equally. First of all, a document ranks high in terms of Page Rank, if other high ranking documents link to it.
So, within the Page Rank concept, the rank of a document is given by the rank of those documents which link to it. Their rank again is given by the rank of documents which link to them. Hence, the Page Rank of a document is always determined recursively by the Page Rank of other documents. Since - even if marginal and via many links - the rank of any document influences the rank of any other, Page Rank is, in the end, based on the linking structure of the whole.

The Page Rank Algorithm
The original Page Rank algorithm was described by Lawrence Page and Sergey Brin in several publications. It is given by:

PR (A) = (1-d) + d (PR (T1)/C (T1) + ... + PR (Tn)/C (Tn))

The Google Toolbar displays Page Rank on a scale from 0 to 10. First of all, the Page Rank of an actually visited page can be estimated by the width of the green bar within the display. If the user holds his mouse over the display, the Toolbar also shows the Page Rank value.

Where to Start?
The easiest place to start, when building non- reciprocating incoming links, is the directories. There are thousands of directories out there focused on a variety of different fields. Find the directories related to your industry and submit your site to them. After you have submitted to all the directories related to your website it's time to move on to other sites. Now you will have to apply the rules noted above and determine how much time each link is worth and how to allot your valuable time in attaining them.

Conclusion:
First you will have to build a marketable and optimized web site that provides your visitors valuable content for the search terms they are entering. Link building is the icing. Without the cake it amounts to nothing. These methods are the most popular ones - but there are more. Quite often you will find out your site is linked to without your knowledge - provided it is good enough for that. So never stop improving your site - it will pay back sooner or later. Monitor the results of you link building campaign - and if you feel something is wrong, re-consider your strategy. Try and utilize as many methods as possible - and whatever you do, always be creative, imaginative and dedicated.

SEO PUZZLE QUESTIONS ANSWERS

RECIPROCAL

Across, 10 letters.

A link is _____________ when two sites link to each other; a type of backlink that should be avoided.

PAGERANK

Down, 8 letters.

The way Google estimates a site's popularity. Can be from 1 to 10.

ADWORDS

Down, 7 letters.

An advertising program by Google.

DMOZ

Across, 4 letters.

The largest human-edited search directory.

FLASH

Down, 5 letters.

A technology for making Web movies; used mostly for banners.

DEADLINK

Across, 8 letters.

A link that leads to nowhere.

WEBCONFS

Across, 8 letters.

One of the most popular SEO sites, which provides many SEO tools, articles and a discussion forum for SEO professionals.

MSN

Across, 3 letters.

The search engine owned by Microsoft.

ANCHOR

Down, 6 letters.

The actual text of a link; the words that are hyperlinked to another site/file/bookmark.

CSS

Across, 3 letters.

The document which controls the visual appearance of a site.

GOOGLEBOT

Across, 9 letters.

One of the most famous search engine bots.

METATAG

Down, 7 letters.

Once this was the most important item for search engines.

ORPHAN

Down, 6 letters.

A page that has no inbound (and very often no outbound) links.

LINKFARM

Down, 8 letters.

An in ethical SEO practice that includes creation of a group of highly interlinked sites aimed at inflating link popularity.

KEYPHRASE

Across, 9 letters.

A group of keywords.

ROBOTSTXT

Across, 9 letters.

The file, which tells search engines the pages and directories of a site that are to be excluded from indexing.

BOMBING

Down, 7 letters.

When several blogs and sites link to the same site, with the same anchor text, aiming to push this page to the top of Google for the keyword in the anchor text.

STUFFING

Down, 8 letters.

Artificially inflating keyword density.

CROSSLINKING

Down, 12 letters.

The practice of linking together several domains usually owned by the same person/company in an attempt to artificially inflate a site's popularity.

SERP (search engine result page)

Across, 4 letters.

An abbreviation for pages with search results.

CLOAKING

Across, 8 letters.

An unethical SEO practice attempting to mislead spiders about the actual content of a site.

ALEXA

Down, 5 letters.

A company that provides traffic estimates and a rank for most of the sites on the Internet.

BANNED

Across, 6 letters.

A site that is excluded from search engines is called _____.

FRAMES

Across, 6 letters.

Actually it is several HTML pages but with the same URL. One of the nightmares of SEO.

SANDBOX

Down, 7 letters.

This is where Google places your site until it gets mature to be included in search engines.

USERAGENT

Down, 9 letters.

The generic name for a browser, a search engine spider or any program that requests a Web page.

DOORWAY

Across, 7 letters.

A black hat SEO practice that uses a single page, stuffed with keywords, to get higher rankings with the search engines. Also known as "gateway page" or "bridge page".

BLACKHAT

Down, 8 letters.

The other name of unethical SEO practices.

ALT

Across, 3 letters.

The text that appears when you put your mouse on top of an image or a picture.

SITEMAP

Down, 7 letters.

A page that contains a list of all the links on a site.

HIT

Across, 3 letters.

The number of times a file on a Web site is accessed is called ______.

OVERTURE

Across, 8 letters.

Once it was the leader in PPC Engines, now it is part of Yahoo!.

DENSITY

Down, 7 letters.
The percentage of keywords on a page.

SPIDER

Across, 6 letters.

Crawler.

EZINE

Down, 5 letters.

An electronic magazine that pubishes mainly articles.

LINKPOPULARITY

Across, 14 letters.

The number of backlinks a page has, regardless of the quality of the pages or sites linking to it.

WEBRANK

Down, 7 letters.

The score Yahoo! gives to a site. Can be from 1 to 10.

OUTBOUND

Down, 8 letters.

A link from your site to another.

YAHOO

Down, 5 letters.

One of the major search engines.

INBOUND

Across, 7 letters.

A link that comes from another site to yours.

Some More Important Interview Questions

How you Promote Your Website?
You check this and solve this

• Write a Page Title.
  
• Write a Description and Keyword META Tag.
  
• Include Your Keywords in Header Tags H1, H2, H3.
  
• Make Sure Your Keywords Are in the First Paragraph of Your Body Text.
  
• Use Keywords in Hyperlinks.
  
• Make Your Navigation System Search Engine Friendly.
  
• Develop Several Pages Focused on Particular Keywords.
  
• Submit Your Webpage URL to Search Engines.
  
• Fine-tune with Search Engine Optimization.
  
• Promote Your Local Business on the Internet.
  
• Submit Your Site to Key Directories
  
• Submit Your Site to Industry Sites and Specialized Directories.
  
• Request Reciprocal Links.
  
• Write Articles for Others to Use in their Newsletters.
  
• Begin a Business Blog.
  
• Issue News Releases.
  
• Include Your URL on Stationery, Cards, and Literature.
  
• Promote using traditional media.
  
• Develop a Free Service.
  
• Install a "Signature" in your E-Mail Program
  
• Publish an E-Mail Newsletter.
  
• Send Offers to Your Visitors and Customers.
  
• Rent targeted e-mail lists.
  
• Promote Your Site in Online Forums and Blogs.
  
• Ask Visitors to Bookmark Your Site.
  
• Buy a Text Ad in an E-Mail Newsletter.
  
• Begin an Affiliate Program.
  
• Purchase Pay Per Click (PPC) ads
  
• List Your Products with Shopping Comparison Bots and Auction Sites.
  

Explain various steps that you would take to optimize a website?

• Interview website owner or webmaster to get a good grasp of the site's purpose and goals.
  
• Perform a keyword analysis to find best performing keywords that should be used for that site and for individual pages of the site.
  
• Analyze site content to determine usage of relavant keywords and phrases. This includes visible text as well at titles, META tags, and "alt" attributes.
  
• Examine site navigation
  
• Determine the existence of robots.txt and sitemap and examine those for effectivenes.
  
• Make recommendations for changes needed for the site and each individual page.
  
• Your web design should emphasize text and not graphics.
  
• Links to your interior pages should be easily found by search engines
  
• Your pages should be built around specific keywords or keyword phrases
  

What role does social media play in an SEO strategy?

Social media such as social networking sites and news sites can provide for viral marketing. Viral marketing has proven to be powerful if the content of a site is appealing.

In Google Lore - what are ‘Hilltop’, ‘Florida’, and ‘Big Daddy’?

Hilltop: An old and often contested algorithm that calculates PageRank based on expert documents and topical relevancy. The theory behind it was to decrease the possibility of manipulation from buying high PR links from off topic pages. This was implemented during the Florida update, which is our next topic.

Florida: The highly controversial update implemented by Google in November of 2003, much to the chagrin of many seasonal retail properties. There were several theories as to what was included in this update; Over optimization filter, competitive term filter, and the Hilltop algorithm. This update had catastrophic results on many web merchants.

Big Daddy: A test data center used by Google to preview algorithm changes. This information was made public around November of 2005 by Matt Cutts and allowed marketers to preview upcoming SERP’s.

If you've done 6 months of SEO for a site and yet there haven't been any improvements, how would you go about diagnosing the problem?

I might approach the problem as if it were an entirely new project. Again taking a look at the keywords and phrases that I am attempting to optimize for and again taking a close inspection of top ranking competition. If the site is indexed and does show up in the irst 10 pages of a search but on in the top three, I would look into modification of major areas such as page titles, on page text, and page descriptions. If the site is not yet indexed or has been dropped from an index, there are major problems and the site may require a total re-work and re-submission.

Explain to me what META tags matter in today's world.

The most important META tag for SEO is your page description. Search engines do make use of this tag but it does not outweigh the title or visible text. The META keywords tag is not much of a factor in the major search engines but should not be overlooked.

What areas do you think are currently the most important in organically
ranking a site?

Text on page! Search engines utilize text and only text in providing search results. That text is found in many place including the URL and title of your pages as well as the visible text you place on your pages.

What SEO tools do you regularly use?

Google Analytics Tool,Google webmaster tools,Keyword analysis tools, keyword density tools, index checking, backlink checking, wordprocessor to check spelling and grammar, HTML validation and Much More.

Who are the two key people - who started Google?

Larry and Sergey decide that the BackRub search engine needs a new name. After some brainstorming, they go with Google -- a play on the word "googol," a mathematical term for the number represented by the numeral 1 followed by 100 zeros. The use of the term reflects their mission to organize a seemingly infinite amount of information on the web.

What is an Organic search?

Organic Search refers to the results on the left hand side of the page when you search for a specific keyphrase on one of the Search Engines. Organizations do not pay for Organic Search listings, they are assigned by the Search Engines based on a wide range of criteria. Organic Search results typically account for 80-90% of all click-throughs from a search results page.

How does a search engine work and what is the future?

Search engines employ intelligent program robots called crawlers or spider, which visit thousands of websites every hour and index the pages according to the content. These indexes are huge databases containing references and links to the actual websites. When a user makes a search, the search engine looks through this database and displays the results.

What's the difference between PageRank and ToolBar PageRank?

- PageRank is a live calculation that goes far beyond a 1-10 scale. It's value in scoring has been consistently devalued since 2002-3.
TBPR is a google toolbar that only gets updated every 3 months or so and does not truly reflect PR
Actually, Google updates the "real" page rank continually - and it impacts the algorithm long before an update occurs for toolbar Page Rank.
The amount of page rank voted to any given link also depends on how many total links are on the linking page. Plus, Google can decide that certain pages should not transfer any Page Rank at all. So predicting what the toolbar will tell you in the future involves pretty much guesswork.

What is Latent Semantic Analysis (LSI - Indexing)?

- Latent semantic indexing helps search engines to find out what a web page is all about. It basically means you shouldn't focus on a single keyword when optimizing your web pages and when getting links.
The web pages on your web site should be related and focus mainly on a special topic while using different words that describe the topic. Use variations of your keyword and synonyms. That makes it easier for search engines to determine the topic of your site.

What is Phrase Based Indexing and Retrieval and what roles does it play?

- An information retrieval system that uses phrases to index, search, rank, and describe documents on the web. This system would look at the way those phrases were used across the web to decide if they were “valid” or “good” phrases. In addition to considering if their use on all webpages was significant statistically by how frequently they were used, it would also look at how those phrases might have been related to each other - certain phrases tend to be mentioned in the same documents as other phrases.
Used not only in onpage factors but off page as well for creating effective link text strategies. Google even used it for Spam detection (potentially) these days. There is a great deal of information of relevance contained in here.

THE BASIC TERMINOLOGY OF SEO. HERE IS A COMPILED LIST OF SEARCH ENGINE AND PROMOTION RELATED TERM

Adwords: This is the Pay per Click advertising program offered by Google.
Adsense: Contextual advertising by Google. Website publishers earn a portion of the advertising revenue for placing Google sponsored links on their site.
Anchor Text - The text that a user would click on to follow a link. In the case the link is an image the image alt attribute may act in the place of anchor text.
Example of anchor text:
<a href="http://www.seobook.com/">Search Engine Optimization </a>
Affiliate Marketing - Affiliate marketing programs allows merchants to expand their market reach and mindshare by paying independent agents on a cost per action (CPA) basis. Affiliates only get paid if visitors complete an action.
Algorithm - Rules used by search engine companies to determine the relevancy of a web page for any particular search term.
Automated Submissions: Services that use a web based tool or software to submit sites to search engines, free for all pages, and directories. CM SEO does not recommend using these services; these submissions can be viewed by the receiving party as spam.
Alt Attribute- Using an image alt attribute allows you to help screen readers and search engines understand the function of an image by providing a text equivalent for the object.
Black Hat SEO - Search engines set up guidelines that help them extract billions of dollars of ad revenue from the work of publishers and the attention of searchers. Within that highly profitable framework search engines consider certain marketing techniques deceptive in nature, and label them as black hat SEO. Those which are considered within their guidelines are called white hat SEO techniques.
Back Link - Link pointing to one website from another website.
Bookmarks - Most browsers come with the ability to bookmark your favorite pages. Many web based services have also been created to allow you to bookmark and share your favorite resources. Social bookmarking sites are often called tagging sites. Del.icio.us is the most popular social bookmarking site.
Boolean Search - Many search engines allow you to perform searches that contain mathematical formulas such as AND, OR, or NOT. By default most search engines include AND with your query, requiring results to be relevant for all the words in your query.
Bid for click: A search engine under which you bid for your site to be ranked under a keyword. See Pay Per Click (PPC) and Paid Placement (PP).
Broken Link - A hyperlink which is not functioning or does not lead to the desired location. Most large websites have some broken links, but if too many of a site's links are broken it may be an indication of outdated content, and it may provide website users with a poor user experience. This may cause search engines to rank a page as being less relevant.
Crawler - A Spider that downloads multiple pages from the same domain.
Code: The background code that runs a web site. As well as HTML, this can include, JavaScript, ASP, PHP, JSP, Cold fusion and more.
Click popularity: a measure of how often a listing presented by a search engine is clicked. Some search engines and directories will rank a site higher on their results pages if the site proves to be popular among searchers.
Cloaking: also known as "stealth," involves serving a specific page to each search engine spider and a different one to human visitors. In most cases, frowned upon by search engines.
Comment tag: html code that describes or documents content. Most search engines ignore the content of comment tags.
CPC (Cost Per Click) - Cost per click. Many search ads and contextually targeted ads are sold in auctions where the advertiser is charged a certain price per click.
CTR (Click Through Rate) - Clickthrough rate - the percentage of people who view click on an advertisement they viewed, which is a way to measure how relevant a traffic source or keyword is. Search ads typically have a higher clickthrough rate than traditional banner ads due to being highly relevant to implied searcher demand.
CMS- Content Management System. Tool used to help make it easy to update and add information to a website.
Dead link: An Internet link which does not lead to a page or site. This usually occurs when a server is down, the page has moved, or it no longer exists.
Domain: A sub-set of internet addresses. Domains are hierarchical, and lower-level domains often refer to particular web sites within a top-level domain. The most significant part of the address comes at the end - typical top-level domains are .com, .net, .edu, .gov, .org.
Directory: directories are built from submissions made by website owners, and generally arrange site listings hierarchically. Yahoo! is the best known example.
DMOZ- The Open Directory Project is the largest human edited directory of websites. DMOZ is owned by AOL, and is primarily run by volunteer editors.
Doorway page: a web page created solely to achieve high ranking in search engines for particular keywords, and perhaps for a specific engine. Today's doorway pages should contain valuable and useful content related to your site, and be fully linked to the site, and so are often referred to as "information pages."
Dynamic html: web pages generated on demand by data in databases or using similar technology. Can create ranking problems because a search engine's spider may not retrieve relevant content.
Dedicated Server - Server which is limited to serving one website or a small collection of websites owned by a single person.
DNS - Domain Name Server or Domain Name System. A naming scheme mechanism used to help resolve a domain name / host name to a specific TCP/IP Address.
External Link - Link which references another domain. Some people believe in link hoarding, but linking out to other related resources is a good way to help search engines understand what your site is about. Search engines are more likely to trust high quality editorial links.
FFA Site: A so-called "free for all links" page, which is created for the sole purpose of compiling links. Submission software or companies that claim to submit your site to hundreds or thousands of "search engines" actually use these for most of that number. FFA sites are essentially worthless in terms of generating traffic, and links from them will count nothing towards your site's link popularity. Basically, they're a waste of time.
Frames: Some sites have pages that are made up of multiple HTML pages. Typically the navigation will be on one page and the content on another. You can tell if you scroll down the page and the navigation remains static. Frames are bad for a sites search engine promotion.
FTP - File Transfer Protocol is a protocol for transferring data between computers. Many content management systems (such as blogging platforms) include FTP capabilities.
GoogleBot - Spider used by Google.
Google Dance - In the past Google updated their index roughly once a month. Those updates were named Google Dances.
Hand Submissions: A service to develop appropriate titles and descriptions for submission to directories, search engines, and advertising sites. The submission is often unique for each directory, being sure to be compliant with all guidelines. CM SEO always offers hand submissions and has great success in getting relevant listings in appropriate directories.
Hidden text: Text that is visible to the search engine spiders but not to site visitors. Used to add extra keywords in the page without actually adding content to a site. Most search engines will penalize Web sites which use hidden text.
Hit: In the context of visitors to web pages, a hit (or site hit) is a single access request made to the server for either a text file or a graphic. If, for example, a web page contains ten buttons constructed from separate images, a single visit from someone using a web browser with graphics switched on (a "page view") will involve eleven hits on the server. In the context of a search engine query, a hit is a measure of the number of web pages matching a query returned by a search engine or directory.
Home page: The main page of a Web site.
Hyper Text Transfer Protocol (HTTP) - HyperText Transfer Protocol is the foremost used protocol to communicate between servers and web browsers. Hypertext transfer protocol is the means by which data is transferred from its residing location on a server to an active browser.
HTML (Hypertext Markup Language): The coding language that all Web sites use to exist on the Internet.
Hyperlink - Underlined text or phrases that will take you to another page on clicking.
.htaccess - Apache directory-level configuration file which can be used to password protect or redirect files.
Impression: A single display of an online advertisement.
Inbound link: Links that direct users to another Web site. When a user arrives at a site from another site, that link is known as an inbound link.or Link to a particular page from other sites.
Informational page: a content-filled web page created to focus on particular keywords. Differs from a "doorway page" in that is wholly integrated into the site and is useful to human visitors, while a traditional "doorway page" is aimed only at search engines.
Invisible text: using a font color the same or close to the color of the background of a page, in an attempt to allow the content to be indexed by search engines while not being visible to humans. To search engines, this is spam.
IP delivery or IP-based delivery: the technique of serving a particular page in response to a page request from a specific IP address. Used in cloaking; a search engine is identified by the IP address it is using, and a page customized for that search engine is served.
Keyword: A word used to find pages when conducting a search.or A term used for searching.
Keywords: Due to abuse by many Web sites in the past, search engines have reduced the importance of the keywords Meta tag when ranking a Web page for keyword relevance. Many have actually decided to not consider the keywords tag altogether. While it has reduced in significance, it is still an important Meta tag to include in your Web pages.
Keyword density: Keyword density is the ratio of a keyword or key phrases to the total number of words on that page. Keyword density is one of the most critical aspects of successful search engine optimization.
Keyword phrase: A phrase used to find pages when conducting a search.
Keyword frequency: Keyword frequency is the number of times keywords occur in the text on a given page. Search engines want to see more than one repetition of a keyword in your text to make sure it's not an isolated case.
Keyword prominence: The general location of a keyword or phrase in relation to the overall text on that page. You'll want to make sure your important keywords appear early in your Web site copy and that they draw attention to themselves.
Keyword research: Researching the most relative and popular keywords for a given site.
Keyword Spamming: Deliberate repetition of keywords in a page by using invisible or tiny text to increase keyword density. This is banned by search engines.
Keyword Stuffing – Loading a page by repetition of keywords in the META tags or main HTML body.
Keyword Spamming – A technique of repeating keywords in a page to increase the keyword density by using hidden or tiny text.
Landing Page - The page on which a visitor arrives after clicking on a link or advertisement.
Link Baiting - The art of targeting, creating, and formatting information that provokes the target audience to point high quality links at your site. Many link baiting techniques are targeted at social media and bloggers.
Link popularity: Search engines often use link popularity as part of their ranking criterion. In simple terms, link popularity is the measurement of the number of other Web sites that include a link to your Web site on theirs. Each search engine, depending on their specific algorithms, determines it differently.
Link analysis: a measure of the quality and relevance of the set of links pointing to a given site; contrast with link popularity.
Link Farms: sites created and maintained solely for the purpose of constructing links between member sites. Should be avoided as a violation of most search engines' policies; their use won't build your site's link popularity, and may result in a ranking penalty.
LSI - Latent Semantic Indexing is a way for search systems to mathematically understanding and representing language based on the similarity of pages and keyword co-occurrence. A relevant result may not even have the search term in it. It may be returned based solely on the fact that it contains many similar words to those appearing in relevant pages which contain the search words.
META refresh tag: automatically replaces the current page with a different one within the website, or possibly offsite. In general, use of refresh tags is discouraged or penalized by search engines.
META tag: html tag in the header section of a web page, intended to offer content to search engines. Among them are the keyword and description tags, but these days most true search engines de-emphasize or completely ignore META tags.
Example:
<Metaname= “Description” content= “………………..”>
Meta Search - Searching many databases simultaneously and associating the results.
Meta Search Engine - Search engines that performs meta search. Example: Go2net.com.
Mirror sites: Sites designed as duplicates of an original site, but are hosted on a different server. Link cloaking and doorway pages, the creation of mirror sites are a recognized spam tactic and violators will be penalized by many of the major search engines.
Nofollow – Attribute used to prevent a link from passing link authority. Commonly used on sites with user generated content, like in blog comments.
Nofollow can also be used in a robots meta tag to prevent a search engine from counting any outbound links on a page.
ODP - Open Directory Project: The largest human edited directory on the Internet. The Open Directory provides listings for free but only for qualified sites and because editors are volunteers, wait times can be lengthy.
Outbound link: A link to a site outside of your own.OR Link that point from your website to webpages of different domains.
Overture - The Pay Per Click advertising program by Yahoo. In 2005 it is renamed to Yahoo! Search Marketing.
Page Rank: See also Link Popularity. A numerical rating of a site developed by Google as part of it's algorithms for determining search engine listings. To view page rank requires installing the Google tool bar in your browser. Yahoo also utilizes Page Rank calculations.OR Page Rank is a numeric value given by Google to the webpage which defines how important the page is on web.Google calculate the page rank of a webpage by taking its entire inbound links and on-page factors into account.
PPC: Pay Per Click. This is an advertising option in which the advertiser has typically a small textual ad on a search engine site and pays only if a user clicks on the link in the ad.
PFI: Pay for Inclusion. This is a fee charged by a search engine to be spidered on a periodic basis to be included in the search engine results. Yahoo has a service that is a combination of PFI and PPC.
Quality Link- Search engines count links votes of trust. Quality links count more than low quality links.
Reciprocal link: An exchange of links between two sites.
Relevancy: how closely related a particular page is to the search term requested.
Re-index: How often a search engine updates its index. Google updates its index once a month.
Reputation: related to link popularity, a page will score highest for reputation when it is linked to by pages from other sites which themselves are highly ranked. Well-known sites recognized as "authoritive" are given high reputation scores on their own; it's for this reason that a link to your site from something like cnn.com would be very valuable.b
Robot - A program that automatically acts without the interference of the user. In Search engine spider is a type of robot.
robots.txt – Text file in the root directory on a website that controls the SE spider’s access to webpages within the website.
ROI - Return on Investment is a measure of how much return you receive from each marketing dollar.
RSS - Rich Site Summary or Real Simple Syndication is a method of syndicating information to a feed reader or other software which allows people to subscribe to a channel they are interested in.
Sandbox – Filter used by Google that did not allow new web sites to rank well in the search results, even not for the least competitive phrases or keywords and irrespective of a high page rank and good link popularity.
Search engine: A search engine is a database system designed to index and categorizes internet addresses, otherwise known as URLs (for example, http://www.yourdomain.com).
Search engine marketing: encompasses several forms of marketing products and services on the internet through management of information presented by search engines and directories. Included are such elements as site optimization, and the purchase and placement of advertisements.
Search engine optimization (SEO): These are the techniques used to improve a Web page's results in a search.
Search engine positioning: the process of managing a page or site's positioning in the search engines.
Selective delivery: the technique answering browser's page request with a specific page selected via an automated process based on some piece of information gained from the browser. For example, reading the browser's language setting may allow a page in that language to be served. Similar to IP-based delivery.
SERP: A "search engine results page," the page of site listings that a search engine returns in response to a user's entry of a search query. Often used in discussion of the way such a page is laid out, for example: "Overture listings are the first sites presented on Yahoo's SERPs."
Spam: as it applies to search engines, any attempt to submit or place deceptive information, or to "trick" the search engine into placing a page in an inaccurate position.
Spider: A software program used by search engines to crawl the Web, storing URLs and indexing the keywords and text of pages. Spiders are also referred to as crawlers or robots.
Stop word: common words, or words considered by search engines to be irrelevant, are left out by search algorithms. Examples are "and," "the," etc. Generally, a stop word in a query is treated as a "wild card;" that is, the returned results usually won't be exactly the same as if the word had been left out of the query entirely.
Theme: a relatively recent change in search engine ranking algorithms, theme-based engines essentially try to determine what a page is "about" — and to compare it to other pages that seem to be related to the same topic — and rank it highly for certain keywords that are determined to be related to that page theme.
Traffic: The actual visitors to a Web page or Web site.
Unique Visitor: A real visitor to a web site. Web servers record the IP addresses of each visitor, and this is used to determine the number of real people who have visited a web site. If for example, someone visits twenty pages within a web site, the server will count only one unique visitor.
URL(Uniform Resource Locator): The Uniform Resource Locator is used to specify the address of Web sites and Web pages.
Virtual Domain - When multiple domains share a single IP address each domain being served is referred to as a virtual domain.
XML - Extensible Markup Language is a new programming language which assures quicker and better data delivery over the web.

HELPFUL SEO TOOLS

Take advantage of web analytics services
If you've improved the crawling and indexing of your site using Google Webmasters Tools or other services, you're probably curious about the traffic coming to your site. Web analytics programs like
Google Analytics are a valuable source of insight for this. You can use these to:

• get insight into how users reach and behave on your site
• discover the most popular content on your site
• measure the impact of optimizations you make to your site (e.g. did changing those title and description meta tags improve traffic from search engines?)
For advanced users, the information an analytics package provides, combined with data from your server log files, can provide even more comprehensive information about how visitors are interacting with your documents (such as additional keywords that searchers might use to find your site).

Lastly, Google offers another tool called Google Website Optimizer that allows you to run experiments to find what on-page changes will produce the best conversion rates with visitors. This, in combination with Google Analytics and Google Webmaster Tools (see My video on using the "Google Trifecta"), is a powerful way to begin improving your site.

Make use of free webmaster tools

Major search engines, including Google, provide free tools for webmasters. Google's Webmaster tools help webmasters better control how Google interacts with their websites and get useful information from Google about their site. Using Webmaster Tools won't help your site get preferential treatment; however, it can help you identify issues that, if addressed, can help your site perform better in search results. With the service, webmasters can:

• See which parts of a site Googlebot had problems crawling

• Upload an XML Sitemap file

• Analyze and generate robots.txt files

• Remove URLs already crawled by Googlebot

• Specify the preferred domain

• Identify issues with title and description meta tags

• understand the top searches used to reach a site

• get a glimpse at how Googlebot sees pages

• Remove unwanted sitelinks that Google may use in results

• Receive notification of quality guideline violations and file for a site reconsideration

• Yahoo! (Yahoo! Site Explorer) and Microsoft (Live Search Webmaster Tools) also offer free tools for webmasters.

Helpful resources for webmasters

• Google Webmaster Help Group - Have questions or feedback on our guide? Let us know
• Google Webmaster Central Blog - Frequent posts by Googlers on how to improve your website
• Google Webmaster Help Center - Filled with in-depth documentation on webmaster-related issues
• Google Webmaster Tools - Optimize how Google interacts with your websit
• Google Webmaster Guidelines - Design, content, technical, and quality guidelines from Google
• Google Analytics - Find the source of your visitors, what they're viewing, and benchmark changes
• Tips on Hiring an SEO - If you don't want to go at it alone, these tips should help you choose an SEO Company
• Find pages that link to your site and competitor site using Site Explorer
• Check your web page in different screen resolutions
• Out your domain or keywords in search box to find relationship between linking sites and topics, a Visual Meta search engine
• Check you site load time and fix if it is too slow. This will help search engine spiders to crawl easily
• Find out how search engine spiders look at your site
• Find how your website is targeted in local search engines
• Find insight of your website keyword search terms and location; target your business accordingly
• Find insight of your website keyword search terms and location; target your business accordingly
• Get quick traffic and cost estimates on your keywords for sponsored listings
• Measure your ROI from SEO, PPC and conversion rate optimization

Some Helpful Tools

• Back link Builder: http://www.webconfs.com/backlink-builder.php

• Check duplicates URL: http://www.copyscape.com/

• Check Similarity- http://www.webconfs.com/similar-page-checker.php

• Comparison- http://tools.seobook.com/general/website-comparison/

• Convert Host/Domain Name to IP Address and vice versa: http://www.hcidata.info/host2ip.cgi

• Computer & IT learning center: http://www.flazx.com/

• Check internet speed: http://www.abeltronica.com/velocimetro/pt/?idioma=uk&newlang=uk

• Check page rank: http://www.pagerank.net/pagerank-checker/

• Check class c back link: http://www.webrankinfo.com/english/tools/class-c-checker.php

• Check IP Address: http://www.ip-report.com/

• Check you position: Your Google™ SOAP API Key* :(JqVOWahQFHLDxtvbSKcRYZiAtEdoRDTa) http://www.googlerankings.com/index.php

• Ex-change of Money: http://www.x-rates.com/cgi-bin/cgicalc.cgi?value=1&base=AUD

• For Directory Submission: Link Suggestion Tool: http://tools.seobook.com/general/link-suggest/

• Google Competition- http://www.google.com/webhp?complete=1&hl=en

• HTML Validated: http://validator.w3.org/

• Keyword Density: http://tools.seobook.com/general/keyword-density/

• Keyword Suggestion- http://tools.seobook.com/general/keyword/

• Meta Tag Analyzer: http://www.submitexpress.com/analyzer/

• Link Popularity Check Tools:http://www.marketleap.com/publinkpop/
http://www.submitexpress.com/linkpop/

• Page Size: Home Page Analysis: Loading Time: Connection Rate: Download Time: http://www.websiteoptimization.com/services/analyze/index.html

• Reverse IP: www.domaintools.com

• Reciprocal link checker: http://tools.seobook.com/general/link-check/

• Similar-page-checker: http://www.webconfs.com/similar-page-checker.php

• Site score: http://www.silktide.com/tools/sitescore

• Spider Test: http://tools.seobook.com/general/spider-test/

• Site Report Card: http://www.sitereportcard.com/

• Translation Tool: http://translate.google.com/translate_t#

• Website-comparison: http://tools.seobook.com/general/website-comparison/

• Website Analysis: http://www.seoworkers.com/tools/

• Domain authority will be checked at http://www.opensiteexplorer.org

MORE SEO / SEM QUESTIONS

What is Boolean Searching?

Boolean searching is a method of combining search terms in database searching using Boolean operators: AND, OR and NOT.

What do you mean by Proximity Searching?

A feature that allows searchers to search for words that are near each other in a document.

Why this Syntax is used in Google ( allinurl: ) ?

If you start a query with [allinurl:], Google will restrict the results to those with all of the query words in the url. For instance, [allinurl: goggle search] will return only documents that have both "Google" and "search" in the url.

Why this Syntax is used in Google (flink:) ?

What do you mean by Cached Pages?

A memory area where frequently accessed data can be stored for rapid access.

What do you mean by FFA sites?

Pages (Free For All) are not search engines or directory's. They are, for the most part, pages that simply take submissions that usually stay active for a period of time.

What do you mean by Peoximity Searching?

A feature that allows searchers to search for words that are near each other in a document.

What do you mean by Stop words?

A stop word is a word that is so common on the Internet that search engines ignore them. Some stop words are homepage, home page, www, Web, Web page, the, of, that, is and, to, etc.

How can you say whether a site is passing on PR ?

If Site A links to Site B, a percentage of Site A’s Page Rank is passed on, or credited, to Site B. Nothing is lost from Site A in terms of Page Rank unless the link is to a banned area, or bad neighborhood.

How do you know how many BL a site is having?

By using link: operator of Google.

What is the search syntax of google to know whether a site is cached or not?

cache:www.google.com

What is Google’s Bourbon Update?

The Bourbon update started around May 20th, 2005, and 10 days later has yet to settle down. This officially makes it the second longest update since Florida which lasted almost 20 days.

What has Bourbon filter/algo adjustment gone after? So far it looks like:

Non-thematic Linking

Duplicate Content*

Fraternal Linking

Run of Site Links

Low Quality Reciprocal Links

* Google Bourbon seems to have screwed up their duplicate content detector, and there are many examples of Google assigning "authority" to the duplicate page, and restricting the original page to the "similar results" filter.

The victims of the Bourbon Update are in panic mode - some hypothesize that Google misidentified their site as a "scraper site" due to their AdSense placement and penalized it; others are going as far as to speculate (incorrectly) that Google is somehow detecting their AdSense ads on scraper sites, and considering them to be links from "bad neighborhoods", which is patently incorrect, as none of the search engine bots will actually trigger the JavaScript that loads the ads.

However, upon viewing a few of the sites filtered by Bourbon, they have a number of things in common - basically 2 or more of the factors listed above.

Lesson to be learned? Don't reciprocal link with any old site - viagra-casino-porn.biz is not a good link exchange partner for a florist's website.

Think like Google - what "signals of quality" does your site have? How can you increase and expand those signals? What can they do to automatically detect both quality and low-quality signals.

Google is trying to present their users with the best search results - concentrate on what criteria, apart from the basic on-page factors, they are using to judge the quality of a given page. Google wants quality results - if your site isn't ranking well in the post-update aftermath of Bourbon, reassess your strategy and look into what factors Google's algo might use to rank sites now, and in the future.

What we shouldn’t do on a page?

What do you know by a Framed Page?

A framed page is usually created with a top border or design and has a cursor below the top pattern. When you cursor down the page the top pattern of the framed background stays at the top of your page.

How you’ll know whether a Page is Framed or not?

URL is always same in the address bar.

What do you mean by Deadlinks?

A broken link which does not lead to one website.

Why the command rel=”nofollow” Used?

An attribute used in a link to instruct search engines not to follow the link.

What do you mean by Multiple titles?

The usage of more than one Title tag in the header section of a web page. As this could artificially increase the relevancy of the web sites and was abused in the past it's treated as spam on search engines.

How to write a good Title?

Title which is free from encumbrances such as liens, pending litigation and other such defects.

What we’ll have to follow while writing a link request mail?

a. Give a clear and concise mail.

b. Never tell much about your site and your self.

c. The email format should be a requesting one.

d. No rudeness will be there on the mail.

e. Always use the spam law at the bottom of the mail.

What do you mean by a Domain name?

A domain name is the text name corresponding to the numeric IP address of a computer on the Internet.

How we’ll count the internal and External links of a particular site?

What do you mean by 400 error?

(Bad request)

The request could not be understood by the server due to malformed syntax. The client SHOULD NOT repeat the request without modifications.

What do you mean by 401 error?

(Unauthorized)

The request requires user authentication. The response MUST include a WWW-Authenticate header field

What do you mean by 403 error?

(Forbidden)

The server understood the request, but is refusing to fulfill it. Authorization will not help and the request SHOULD NOT be repeated. If the request method was not HEAD and the server wishes to make public why the request has not been fulfilled, it SHOULD describe the reason for the refusal in the entity. If the server does not wish to make this information available to the client, the status code 404 (Not Found) can be used instead.

What do you mean by 404 error?

(Not Found)

The server has not found anything matching the Request-URI. No indication is given of whether the condition is temporary or permanent. The 410 (Gone) status code SHOULD be used if the server knows, through some internally configurable mechanism, that an old resource is permanently unavailable and has no forwarding address. This status code is commonly used when the server does not wish to reveal exactly why the request has been refused, or when no other response is applicable.

What do you mean by 408 error?

(Request Timeout)

The client did not produce a request within the time that the server was prepared to wait. The client MAY repeat the request without modifications at any later time.

What do you mean by 500 error?

(Internal Server Error)The server encountered an unexpected condition which prevented it from fulfilling the request.

In web design, the area that is not viewable to the visitor until they scroll down on the page is typically called what?

What is the difference between a 301 and 302 re-direct?

(301- Moved Permanently) The requested resource has been assigned a new permanent URI and any future references to this resource SHOULD use one of the returned URIs. Clients with link editing capabilities ought to automatically re-link references to the Request-URI to one or more of the new references returned by the server, where possible. This response is cache able unless indicated otherwise.

(302-Found)

The requested resource resides temporarily under a different URI. Since the redirection might be altered on occasion, the client SHOULD continue to use the Request-URI for future requests. This response is only cache able if indicated by a Cache-Control or Expires header field.

The temporary URI SHOULD be given by the Location field in the response. Unless the request method was HEAD, the entity of the response SHOULD contain a short hypertext note with a hyperlink to the new URI(s).

If the 302 status code is received in response to a request other than GET or HEAD, the user agent MUST NOT automatically redirect the request unless it can be confirmed by the user, since this might change the conditions under which the request was issued.

Which thing is least advisable to use for search engine friendly design?

Images and ALT Tags

Site Navigation

Make sure that every single page on your site has clear navigation, and users know exactly where they are and where they are going. Navigation buttons should not contain mystery meat terms like “stuff”, or “about me”, or “cool things”. All of your navigation should be painfully clear as to what page it is describing.

Make Your Text Easy To Read

you should avoid when designing your site for search engines and search engine users. A dark background, a table with jarring colors and light text - this sample, if let loose on the Web, would drive away visitors in droves. This might sound like a no-brainer, but sites with text that is hard to decipher tend to get less visits by search engine users. Make your text readable.

Don’t use silly fonts that might look really cool in your HTML editor, but are unreadable on the Web.

Avoid busy backgrounds that obscure the text; if site visitors have to slow down to interpret your text, you’ve just lost an audience.

Make your text scannable: use bullets, headlines, and bold text so users can scan your content quickly.

Keywords and Phrases in Site Design

Keyword phrases are the bedrock of search engine optimization. Keyword phrases used appropriatately in your site’s content will attract both search engine spiders and search engine users. The main thing with keyword phrases is that you need to come up with the keywords that are searched for most frequently and that are the most relevant to your site’s purpose.

Keep the goal of your site firmly at the forefront. If your site is about the Oregon Trail, then it makes sense to target keyword phrases that are relevant to this topic. It does NOT make sense to splash in a few keyword phrases that are searched for frequently, but have nothing to do with your site’s purpose.

You also need to target your audience. If you were searching for sites about the Oregon Trail, what would you look for? Make sure that your site is targeted at who you would like to come visit your site. Quality users beat quantity users any day, because the users who find your site because of the site’s purpose, and not because they accidentally stumbled upon it, will be the ones who will be your best

Title Tags

Meta Keyword and Description Tags

Doorway Pages and Splash Pages

Proofread Your Site

Site Design - Search Engine Optimization

What is mod_rewrite?

What do the acronyms CPC & CPM refer to in terms of Internet advertising?

Which organization is responsible for managing the assignment of domain names and IP addresses?

What is the difference between a usability test and a usability review of a website?

According to Google, how are style sheets applied to pages they index?

The "web-safe" color palette contains how may unique colors?

Which two Microsoft research papers share a common methodology and purpose for examining link and content data?

Which technology does AskJeeves use to serve the "related topics" suggestions?

In December 2004, Google opened a "secret" data center outside of what major metropolis?

Which is the typical order of operations for a search engine's primary functions?

Why do search engines measure incoming links when ranking a website in the SERPs?

If the nature of the WWW's link structure and document structure is fractal, what does this mean for search engines?

What do you mean by Co-document analysis?

What do you mean by Trokenization?

Yahoo! has recently concentrated on removing which type of website from its index?

Two Stanford graduate students released a paper in March 2005 on the subject of which type of spam?

Which Search Engine has been cited for having difficulty distinguishing real DMCA violation notices from false ones?

The term "churn & burn" describes what in relation to search engine spam tactics?

Which method of 'cloaking' is considered to be the most 'effective' for fooling the search engines?

SEO / SEM QUESTIONS

What is Links?

In the anchortext -this is the text used to link to another URL (page or website), we use as much as possible the keywords of the page we are referring to. If possible, simply use the title of that page. Make sure that the page you are referring to contains the words that you're using in the anchor text.
Make your links meaningfull !
If you're linking from an image, then you should absolutely use the ALT tag. It always very wise to have an additional link in readable text.
Broken links should be avoided and only link to an external website if that one contains additional content or when it is usefull for your visitors.
What is TITLE tag?
The title tag is very important for a top search engine position so it deserves special attention for SEO optimization.
This tag is part of the head section of a page and will typically appear like this :
<head>
<title>your title</title>
<meta name="Description" content="your description">
</head>
Use your keyword, without repeating it over and over again, in the title tag on the indexpage and also on all other pages of your website.
Every page should have its own title that says exactly what the page is about. There is no need to include a company name. Should you include that name anyway -maybe because you like your name-, then put it at the very end of the title.
Write no more than 60 characters for this is the maximum number of characters that will be shown by Google in the returned search engine results.
The title tag must be meaningfull because it will feature in almost all search engine results. Even when you can be found at a top search engine position, your title must still be inviting to click on it and enter your Web page.
What is Meta description?
This one is also part of the head section of a page and will look like this :
<head>
<title>your title</title>
<meta name="Description" content="your description">
</head>
When looking at the source of a page, nobody will see the contents of the Meta description tag.
Still, this one deserves special attention because the description will often appear underneath the title in the search engine results.
Together with the title, it must attract visitors to click through towards your website.
Be brief, thourough and correct, and use your keyword in the description.
Concerning your homepage, a well written title and description can be used for the directory and search engine submission of a Web site.
What is Headers and subtitles <H1>,<H2>...?
The H1 and H2 tags are meant to be used as the header of the page or paragraphs. Use them for this !
The H1 tag should be the first header within the body section of your page.
Include your keyword in this tag too. The H1 tag should tell short and briefly, just like the page title, what your page is about. The contents of the title meta tag can be repeated here.
Personally, i seldom use the H2 en H3 tag and i'm in favour of other textual aspects to highlight subtitles, especially the <B> and the <FONT> tag.
Should you use the H2 tag however, then use it the right way :
• a H2 tag should follow a H1 tag.
• The tags have a larger font size to highlight the text they include. Avoid spam and keep this larger font !
What are Eye catching text effects?
By using tags such as
• <B> : bold
• <I> : Italic
• <STRONG>
• <FONT> : - especially <FONT SIZE="+n"> where n is a integer
we can point our visitors to important parts of text, and yes, search engine robots will notice this too !
Don't exagerate ! When using a bold font on almost every part of text on your page, then this will loose its eye catching effect.
Don't use these tags just to highlight your keywords. Optimize your page for your visitors. If you highlight your keyword because it might be interesting for your visitors, then this is certainly a good thing. However, doing so only for the search engines is not a good idea.
What are ALT tags?
Alt tags appear with images. This will look like this :
<img src="imagename.jpg" alt="description of the image">
The description as it appears in the ALT tag, is only visible when someone holds his mousepointer upon the image, and also when the visitor uses an images disabled browser.
So, the ALT tags are used by both a visitors and a search engine. The contents of an image can never be seen by a search engine, so we should provide alternative content.
Don't try to be deceptive when writing the content of the ALT tag and be precise. When you make your web page look more attractive by adding an image or a photo, then try to include a perfect image with an additional value to your page content. Doing so will most likely give you the opportunity to include your keyword within the description.
Should you use the image to put a link to another page, then you should use the ALT tag as if it were the anchor text of a text link.
Above you could already see how anchortext can help you to achieve a top search engine position.
How Benefit of Creation of a sitemap?
We make sure that every page is maximum 2 clicks away of the entry page.
If you have deep content pages, categories, products, sub products, then a sitemap should be provided.
A sitemap is usefull for both search engines and visitors.
The number of links on a page must be limited to 100 !
What is Adwords?
Ans:- A targeted advertising program in which business ads appear as "sponsored links" on the Google results pages.
What is PPC?
Ans:- Pay per click (PPC) is an Internet advertising model used on search engines, advertising networks, and content websites, such as blogs, where advertisers only pay when a user actually clicks on an advertisement to visit the advertisers' website.
What is Adsense?
Ans:- AdSense is an advertisement application run by Google. Website owners can enroll in this program to enable text, image, and more. These advertisements are administered by Google and generate revenue on either a per-click or per-impression basis.
What is meta tag?
Ans:- An HTML tag that identifies the contents of a Web page for the search engines. Meta tags are hidden on the page, but they, as well as all the HTML code on a page, can be viewed by selecting View/Source or View/Page Source from the browser menu. Meta tags contain a general description of the page, keywords and copyright information.
What is FTP?
Ans:- A communications protocol governing the transfer of files from one computer to another over a network.
What is an SEO, SEM and how important are they for an organization? Explain briefly.
Ans: There is a lot of helpful information, as well as a lot of misinformation, floating around regarding search engine optimisation (SEO) and search engine marketing (SEM). First of all, let's start with the names: SEO stands for search engine optimisation (or optimization if you're from the States). In its simplest form SEO is the process of tailoring a website (text, titles, meta tags, alt tags, etc) so that the search engines will assign a good rank to the site for specific search terms.
But with the advent of search engines introducing fees for guaranteed inclusion in their indices, directories charging for reviews and the emergence of PPC listings, SEO now has an element of media buying mixed in. Thus, thanks to Danny Sullivan, it has now been called search engine marketing or SEM (you can still call it SEO if you want).
Could you briefly explain pagerank algorithm?
Ans: The original PageRank algorithm was described by Lawrence Page and Sergey Brin in several publications. It is given by
PR(A) = (1-d) + d (PR(T1)/C(T1) + ... + PR(Tn)/C(Tn))
where
PR(A) is the PageRank of page A,
PR(Ti) is the PageRank of pages Ti which link to page A,
C(Ti) is the number of outbound links on page Ti and
d is a damping factor which can be set between 0 and 1
What do you mean by Bid for Click?
A search engine under which you bid for your site to be ranked under a keyword. It is like PPC and PP.
What’s the meaning of Doorway Page?
It is a entry page in a web site. A doorway page is used solely for the purpose of driving traffic to another page. Doorway pages rarely are written for human visitors. It is used for search engine to achieve high ranking.
What do you mean by Keyword density?
The ratio of the number of occurrences of a particular keyword or phrase to the total number of words in a page.
What is Keyword prominence?
How prominently keywords appear in the text of a web page. Title tags, headers, the beginning of paragraphs and hyperlinks, are just some of the places keywords should appear prominently.
What is the importance of tags?
There are six levels of headings in HTML. H1 tag is one of them and search engine spider only recognizing H1 tag.
What do you mean by page rank (PR)?
Page Rank is Goggle’s ranking software that calculates the relevance of a webpage to the search keywords entered. Google measures ranking on a scale of 0 to10.
What do you mean by SEO?
It is a process of choosing targeted keywords and keyword phrases related to a web site so the site will rank high. And it is also marketing technique of preparing a website to enhance its chances of being ranked in the top results of a search engine once a relevant search is undertaken.
What is a spider?
A component of a search engine that roams the Web, storing the URLs and indexing the keywords and text of each page encountered. Also referred to as a robot or crawler.
What do you mean by URL?
An acronym for "Uniform Resource Locator," this is the address of a resource on the Internet.
What is SERP’s?
It is search engine result page retrieved by search engine based on specific keyword.
What is PPC?
Advertising with the search engines is bidding for particular keyword phrases or search terms used most frequently by Internet users related to information on certain sectors.
What is a Mirror site?
A Web site that is a replica of an already existing site, used to reduce network traffic (hits on a server) or improve the availability of the original site. Mirror sites are useful when the original site generates too much traffic for a single server to support. Mirror sites also increase the speed with which files or Web sites can be accessed: users can download files more quickly from a server that is geographically closer to them.
What is the difference between Black hat Optimization and White hat Optimization?
The difference between black hat optimization and white hat optimization is one using unfair technique and the other one using fair technique. Black hat optimization use unethical and illegal technique and white hat optimization use fair technique to get higher search engine ranking.
Please describe what is cloaking?
The hidden text of a page. In clocking a surfer would receive the actual page whereas a search engine spider would receive a different page, but would assume that it is the actual page that surfers see.
What do you mean by Sand box Effect?
Google penalize a new web site when it detects a web site using unfair technique to get rank search engine.
What do you mean by Viral Marketing?
It’s a marketing technique used in net.
What do you mean by bad neighborhood?
If a site is give a link to a site which is banned by search engine.
What is fake copy listing?
The practice of stealing content from another web site, republishing it and submitting the duplicate page to the search engines in a hope to steal traffic from the original site.
What is False Drop?
A web page retrieved from a search engine or directory which is not relevant to the query used.
What do you mean by Gulliver?
The name of the Northern Light Search Engine's spider.
What is Inktomi?
The database used by some of the largest search engines, including Hotbot. Inktomi is also used by Yahoo when no matches are found in Yahoo's own database.
Describe the meaning of Keyword Stuffing?
The repetition of keywords in META tags or elsewhere.
What are Meta Search Engines?
A type of search tool that will allow a user to conduct a search across two or more search engines and directories at a time. These tools don’t hold an index of their own, but are programmed to search across many of the top search tools simultaneously.
What do you mean by Multi Crawl?
A parallel search engine which offers users their own branded versions.
What are Multiple Keyword tags?
The use of more than one Keywords META tag in order to try to increase the relevancy of the best keywords on a page. This is not recommended. It may be detected as a spamming technique, or all but one of the tags may simply be ignored.
What is Northern Light?
It is a search engine.
What do you mean by Page View?
Page view displays web pages as they will appear in a Web browser.
What is Politeness Window?
Most search engine spiders limit their access to each server. If your page is hosted on the same server as thousands of other pages, the spider may never get the time to reach (and index) your page.
What is a Portal Site?
Portal sites are those sites who give entry point to number of user.
Ex - Search engine and directory.
What do you mean by a Referrer?
The URL of the Web page from which a visitor came
What is Relevancy Algorithm?
Relevancy Algorithm is used by some Search Engines to attempt to pull up search results that apply to the search query.
Ex- Google, Yahoo.
What do you mean by Scooter?
AltaVista search engine’s spider.
What is Searchking?
It is a search engine which allows the user to vote on the relevancy of the page returned by the query.
What is Sidewinder?
The name of the Infoseek search engine’s spider.
What do you mean by Siphoning?
The act of stealing another site’s traffic by copying content, tags or trademarked names and phrases.
What do you mean by Skewing?
A technique used by search engines. It refers to the practice of artificially altering the search results to certain documents will score well on certain queries.
What is a Slurp?
Name of Inktomi’s spider.
What is Sniffer?
The name of a filter program that is used by Infoseek.
What do you mean by Spamming?
1. Sending of unsolicited bulk electronic mail
2. Hidden text.
3. Stuffing pages, graphic images, etc. with irrelevant words.
4. Doorway pages, multiple domains or sub domains with essentially the same content.
5. Cloaking.
6. Linking to bad neighborhoods.
What is a Splash page?
This is a entry page where sometime we find little information and a lot of flash and image. A splash page can, however, cause problems for search engines trying to access your web site to index it.
What is SSI?
A type of HTML command that allows webmasters to insert code from an outside HTML document. It is especially used with things like menus, headers and footers that are the same for all pages.
What is Stemming?
The use of linguistic analysis to get to the root form of a word. It reduce a search query to its stem or root form, such as past tense and plural and singular usage are taken into account when performing a search learn, it will bring learn, learning, learned etc.
What is a Stop Word?
Search engines and directories ignore certain "stop words" like single letter, two-letter and three-letter words (a, the, of, and, but). These common words do not contribute to relevancy and are not recognized in a query.
What is a Unique Visitor?
A real visitor to a Website. Web servers record the IP addresses of each visitor, and this is used to determine the number of real people who have visited a Web site. If someone visits twenty pages within your site, the server will count only one unique visitor and twenty page accesses.
What is a Virtual Server?
When a domain is hosted on a virtual server, it means that it shares that server with other domains.
What is Voila?
Global Christian Internet Search and Directory.
What do you mean by ODP?
Open Directory Project - The largest human edited directory on the Internet.