SEARCH ENGINE OPTIMIZATION
A process of improving web pages so that they have the ability to rank higher in Search Engine Results Pages (SERPs). It specifically reference Non-Paid SERP ranking.way of seo
Targeted:
Keyword Phrases
Basic Elements:
On page Optimization
On site Optimization
Off site Optimization
OTHER TERMS USED TO DESCRIBE SEO
These are popular terms
1. Search Engine Marketing(SEM)
2. Search Engine Positioning (SEP)
3. Internet Marketing
4. Website Marketing
5. Website Promotion
LASTLY SEO IS HOT
Companies in a competitive keyword arena not addressing this issue may lose business and market share.
SEO – WHY
1. Reach : Almost 80% of internet users rely on search engines and directories to find the information they need.
2. Accessibility: SEO helps to ensure that a site is accessible to a search engine and improves the chances that the site will be found in top ranking.
3. User Friendly: SEO will make a site more user friendly when accomplished properly.
4. Location : It is common practice for internet users to not click through pages and pages of search results. So high rank is essential for directing more traffic towards the site and grabbing visible market share among potential customers.
BENEFITS OF SEO
1. Reduced Marketing Costs
2. Lowest cost form of Search Engines traffic, Cost may decrease over time.
3. Branding value
4. Long term growth in site visitors
5. Increased sale or leads
6. Provide high level of credibility.
7. Broad coverage on potentially every search engine world wide.
8. 60% Search Engine screen devoted to natural ranking.
9. Savvy searchers have higher regard for natural ranking (consider them editorial endorsement)
10. Broaden your market and target a wider coverage cost-effectively
11. Steady increase in search engine traffic with long term effect
12. Increase quality of search engine traffic
13. Improve business conversions and sales leads
14. Improved Revenue and ROI
15. Reduced Acquisition cost
SOME REASONS TO PERFORM – SEO
1. Major Search Engines attract more distinct visitors than almost any other websites.
2. 85% of all internet user sessions involve someone browsing a search engine.
3. Research has shown that users friendly ever go beyond the top 30 search engines ranking for a single search. It is estimated that the top 30 results receive over 90% of search traffic.
4. Consumers use search engines to locate and buy goods or to research many decision.
5. 68% of people using search engines use two or more words in their search strings.
6. People finding your site via Search Engines are more qualified targets for your products and service they search for what you offer.
HOW DO SEARCH ENGINE WORK
Crawler based Search Engines accomplish three basic tasks.
1. Crawling the internet.
2. Indexing content and links
3. Ranking of Algorithm
CRAWLING
1. Every crawler based search engines has its own spider (also called the crawler)
2. The spider visits a web page reads it to classify its contents and then follows links to others pages within the site.
3. Depending on the search engine and the sites content the spider returns to the site periodically to look for changes
4.Crawlers are software. Search Engines sends out and gather information. It crawls the links of http:// spider follow the crawler and takes snapshots, bring the information excluding stop words.
THE SEO PROCESSED/INTRODUCED
1. SEO process is not about tricking the search engines.
2. It is about understanding what elements search engines look for on a page to help determine the relevance of the page to a search term. By understanding what page elements the search engines take into consideration and making adjustments to better present your page. You can improve your rank for a search term.
3. There are a large variety of methods to perform SEO. Every step and process depends upon the niche and requirement of the website.
4. Basic formula of ROUX of the SEO process can be broken down to three parts.
A. On Page Optimization
B. On Site Optimization
C. Off Site Optimization
Analysis, Research and Consulting
1. Semantic Analysis
2. Keyword Analysis
3. Website Analysis
4. Position Monitoring
5. Competitive Analysis
6. Industry Analysis
7. Log File Analysis
8. Visitors Behaviors Analysis
9. Goal Assessment
10. Website Auditing
11. Analyzing Existing Promotional Activities
12. Consult on maximizing page conversions
13. Website code / Graphics analysis
14. Web Site Architecture Assessment
On-site SEO
1. Original and Attractive Title
2. Attractive Description
3. H1 / H2 tags
4. Image Alt Tags
5. Content Fixing
6. SEO Copywriting
7. Robots.txt
8. Sitemap.xml
9. Static Sitemap
10. Breadcrumb
11. xhtml/w3c Validation
12. Browser Compatibility
13. Page Size and Load Time
14. Canonical Issue Fixing
15. MOD Rewrite
16. Duplicate Content Fixing
17. Broken Link and 404
18. IP location
19. Spider Simulation
20. Google Analytics
21. Google Webmaster Central
22. Script Optimization
23. XML RSS Feeds
24. Spider Friendly Navigation
25. Source Code Optimization
26. Pod Casting
27. Search Engine Reputation Management (SERM)
Off-page SEO
1. SE Submission
2. Directory Submission
3. Article Submission
4. Blog Submission
5. Social Bookmarking
6. Video Submission
7. Software Submission
8. Googlebase Submission
9. Forum Posting
10. Contest Submission
11. Threeway Linking
12. Paid Links
13. Link Bait
14. E-book Submission
15. Press Release Submission
16. Reciprocal Link Building
Weekly and Monthly Reporting
1. Pre SEO Report
2. Report Summary
3. Daily Activity Report
4. Link Building Report
5. Link Popularity Report
6. Keyword Ranking Report
7. Traffic Report
8. Visitors Tracking Report
9. ROI Reports
PPC Campaigning Service
1. Keyword Analysis
2. Keyword Matching Strategies
3. Improving CTR
4. Improving Ad Position
5. Improving Quality Score
6. Landing Page Optimization
7. Roi Calculation
8. Budget Optimization
9. Ad Rotation
Additional Service
1. E-mail Campaign
2. Viral Marketing
3. Network Marketing
4. Google Optimization
5. Yahoo Optimization
Lists of SEARCH ENGINE
General search engines
Alexa Internet
Ask.com (formerly Ask Jeeves)
Exalead
Gigablast
Google
Live Search (formerlyMSN Search)
Yahoo! Search
Metasearch engines
Brainboost
Clusty
Dogpile
Excite
HotBot
Info.com
Ixquick
Krozilo
Mamma
Metacrawler
MetaLib
Myriad Search
SideStep
Surfwax
Turbo10
WebCrawler
Answer-based search engines
Answers.com
AskMeNow
AskWiki
BrainBoost
eHow
Lexxe
Lycos iQ
Windows Live QnA
Yahoo! Answers
Google-based search engines
AOL Search
CompuServeSearch
MySpace Search
Netscape
Ripple
Yahoo!-based search engines
AltaVista
AlltheWeb
Earthoid.com
GoodSearch
Rectifi
Windows-Live-based search engines
A9.com
Tafiti
Ms. Dewey
Ask.com-based search engines
Hakia (semantic search)
iWon
Lycos
Job search engines
Bixee.com (India)
CareerBuilder.com(USA)
Craigslist (by city)
Eluta.ca (Canada)
Hotjobs.com (USA)
Indeed.com (USA)
Monster.com (USA)
Naukri.com(India)
Recruit.net (International)
SimplyHired.com(USA)
TolMol.com(India)

25 comments:

john said...

Due to the high marketing value of targeted search results, there is potential for an adversarial relationship between search engines and SEOs.

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Martin said...

The reliability and credibility of the Alexa Rankings have often been subject to differences. There are opinions that the Alexa ranking is far more credible and true for the sites below 10,0000 than that for the ones above it. Another factor that proves to be a major drawback of the Alexa rankings is that the rankings are governed by the Alexa toolbar and the Alexa toolbar users community. All the browser types are not taken into account as far as the rankings are concerned. As for example the Alexa rankings does not work in Windows Vista even though the latter has a huge user base and is highly popular.

Kennedy said...

Hi,

It was a nice post on SEO benefits.

Good content is the most important aspect of search engine optimization.

Another technique to be followed while making use of enhanced SEO services is to install a sitemap. A well crafted sitemap would help users to navigate easily within your website. Moreover, search engines can easily track the content of the site through the links in a sitemap.This generates more traffic your website.

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