SEARCH ENGINE OPTIMIZATION
A process of improving web pages so that they have the ability to rank higher in Search Engine Results Pages (SERPs). It specifically reference Non-Paid SERP ranking.
Targeted:Keyword Phrases
Basic Elements:
On page Optimization
On site Optimization
Off site Optimization
OTHER TERMS USED TO DESCRIBE SEO
These are popular terms
1. Search Engine Marketing(SEM)
2. Search Engine Positioning (SEP)
3. Internet Marketing
4. Website Marketing
5. Website Promotion
LASTLY SEO IS HOT
Companies in a competitive keyword arena not addressing this issue may lose business and market share.
SEO – WHY
1. Reach : Almost 80% of internet users rely on search engines and directories to find the information they need.
2. Accessibility: SEO helps to ensure that a site is accessible to a search engine and improves the chances that the site will be found in top ranking.
3. User Friendly: SEO will make a site more user friendly when accomplished properly.
4. Location : It is common practice for internet users to not click through pages and pages of search results. So high rank is essential for directing more traffic towards the site and grabbing visible market share among potential customers.
BENEFITS OF SEO
1. Reduced Marketing Costs
2. Lowest cost form of Search Engines traffic, Cost may decrease over time.
3. Branding value
4. Long term growth in site visitors
5. Increased sale or leads
6. Provide high level of credibility.
7. Broad coverage on potentially every search engine world wide.
8. 60% Search Engine screen devoted to natural ranking.
9. Savvy searchers have higher regard for natural ranking (consider them editorial endorsement)
10. Broaden your market and target a wider coverage cost-effectively
11. Steady increase in search engine traffic with long term effect
12. Increase quality of search engine traffic
13. Improve business conversions and sales leads
14. Improved Revenue and ROI
15. Reduced Acquisition cost
SOME REASONS TO PERFORM – SEO
1. Major Search Engines attract more distinct visitors than almost any other websites.
2. 85% of all internet user sessions involve someone browsing a search engine.
3. Research has shown that users friendly ever go beyond the top 30 search engines ranking for a single search. It is estimated that the top 30 results receive over 90% of search traffic.
4. Consumers use search engines to locate and buy goods or to research many decision.
5. 68% of people using search engines use two or more words in their search strings.
6. People finding your site via Search Engines are more qualified targets for your products and service they search for what you offer.
HOW DO SEARCH ENGINE WORK
Crawler based Search Engines accomplish three basic tasks.
1. Crawling the internet.
2. Indexing content and links
3. Ranking of Algorithm
CRAWLING
1. Every crawler based search engines has its own spider (also called the crawler)
2. The spider visits a web page reads it to classify its contents and then follows links to others pages within the site.
3. Depending on the search engine and the sites content the spider returns to the site periodically to look for changes
4.Crawlers are software. Search Engines sends out and gather information. It crawls the links of http:// spider follow the crawler and takes snapshots, bring the information excluding stop words.
THE SEO PROCESSED/INTRODUCED
1. SEO process is not about tricking the search engines.
2. It is about understanding what elements search engines look for on a page to help determine the relevance of the page to a search term. By understanding what page elements the search engines take into consideration and making adjustments to better present your page. You can improve your rank for a search term.
3. There are a large variety of methods to perform SEO. Every step and process depends upon the niche and requirement of the website.
4. Basic formula of ROUX of the SEO process can be broken down to three parts.
A. On Page Optimization
B. On Site Optimization
C. Off Site Optimization

Analysis, Research and Consulting
1. Semantic Analysis 2. Keyword Analysis 3. Website Analysis 4. Position Monitoring 5. Competitive Analysis 6. Industry Analysis 7. Log File Analysis	8. Visitors Behaviors Analysis 9. Goal Assessment 10. Website Auditing 11. Analyzing Existing Promotional Activities 12. Consult on maximizing page conversions 13. Website code / Graphics analysis 14. Web Site Architecture Assessment
On-site SEO
1. Original and Attractive Title 2. Attractive Description 3. H1 / H2 tags 4. Image Alt Tags 5. Content Fixing 6. SEO Copywriting 7. Robots.txt 8. Sitemap.xml 9. Static Sitemap 10. Breadcrumb 11. xhtml/w3c Validation 12. Browser Compatibility 13. Page Size and Load Time 14. Canonical Issue Fixing	15. MOD Rewrite 16. Duplicate Content Fixing 17. Broken Link and 404 18. IP location 19. Spider Simulation 20. Google Analytics 21. Google Webmaster Central 22. Script Optimization 23. XML RSS Feeds 24. Spider Friendly Navigation 25. Source Code Optimization 26. Pod Casting 27. Search Engine Reputation Management (SERM)
Off-page SEO
1. SE Submission 2. Directory Submission 3. Article Submission 4. Blog Submission 5. Social Bookmarking 6. Video Submission 7. Software Submission 8. Googlebase Submission	9. Forum Posting 10. Contest Submission 11. Threeway Linking 12. Paid Links 13. Link Bait 14. E-book Submission 15. Press Release Submission 16. Reciprocal Link Building
Weekly and Monthly Reporting
1. Pre SEO Report 2. Report Summary 3. Daily Activity Report 4. Link Building Report 5. Link Popularity Report	6. Keyword Ranking Report 7. Traffic Report 8. Visitors Tracking Report 9. ROI Reports
PPC Campaigning Service
1. Keyword Analysis 2. Keyword Matching Strategies 3. Improving CTR 4. Improving Ad Position 5. Improving Quality Score	6. Landing Page Optimization 7. Roi Calculation 8. Budget Optimization 9. Ad Rotation
Additional Service
1. E-mail Campaign 2. Viral Marketing 3. Network Marketing	4. Google Optimization 5. Yahoo Optimization
Lists of SEARCH ENGINE
General search engines
Alexa Internet Ask.com (formerly Ask Jeeves) Exalead Gigablast	Google Live Search (formerlyMSN Search) Yahoo! Search
Metasearch engines
Brainboost Clusty Dogpile Excite HotBot Info.com Ixquick Krozilo	Mamma Metacrawler MetaLib Myriad Search SideStep Surfwax Turbo10 WebCrawler
Answer-based search engines
Answers.com AskMeNow AskWiki BrainBoost eHow	Lexxe Lycos iQ Windows Live QnA Yahoo! Answers
Google-based search engines
AOL Search CompuServeSearch MySpace Search	Netscape Ripple
Yahoo!-based search engines
AltaVista AlltheWeb Earthoid.com	GoodSearch Rectifi
Windows-Live-based search engines
A9.com Tafiti	Ms. Dewey
Ask.com-based search engines
Hakia (semantic search) iWon	Lycos
Job search engines
Bixee.com (India) CareerBuilder.com(USA) Craigslist (by city) Eluta.ca (Canada) Hotjobs.com (USA) Indeed.com (USA)	Monster.com (USA) Naukri.com(India) Recruit.net (International) SimplyHired.com(USA) TolMol.com(India)